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The ACM Web Conference 2025Session 11: Multimodal and Thematic Content Analysis

Figurative-cum-Commonsense Knowledge Infusion for Multimodal Mental Health Meme Classification

Abdullah Mazhar, Zuhair Hasan Shaik, Aseem Srivastava, Polly Ruhnke, Lavanya Vaddavalli, Sri Keshav Katragadda, Shweta Yadav 0001, Md. Shad Akhtar

PDF 由论文原始站点提供,PaperCompass 不保存论文文件。DOI 10.1145/3696410.3714778 ↗

摘要

The expression of mental health symptoms through non-traditional means, such as memes, has gained remarkable attention over the past few years, with users often highlighting their mental health struggles through figurative intricacies within memes. While humans rely on commonsense knowledge to interpret these complex expressions, current Multimodal Language Models (MLMs) struggle to capture these figurative aspects inherent in memes. To address this gap, we introduce a novel dataset, AxiOM, derived from the GAD anxiety questionnaire, which categorizes memes into six fine-grained anxiety symptoms. Next, we propose a commonsense and domain-enriched framework, M3H, to enhance MLMs' ability to interpret figurative language and commonsense knowledge. The overarching goal remains to first understand and then classify the mental health symptoms expressed in memes. We benchmark M3H against 6 competitive baselines (with 20 variations), demonstrating improvements in both quantitative and qualitative metrics, including a detailed human evaluation. We observe a clear improvement of 4.20% and 4.66% on weighted-F1 metric. To assess the generalizability, we perform extensive experiments on a public dataset, RESTORE, for depressive symptom identification, presenting an ablation study that highlights the contribution of each module. Our findings reveal limitations in existing models and the advantage of employing commonsense to enhance figurative understanding.