Human vs AI: How Digital Human News Anchors Affect Our Cognitive Processes?

摘要

With the advancement of Artificial Intelligence Generated Content (AIGC) technology, digital human representations are increasingly appearing in multimedia interactions. This trend is particularly prominent in news broadcasting. The uniformity of news anchors' appearances and broadcasting environments has facilitated the widespread adoption of AI-powered news anchors. With high accuracy in news reporting and advancements in technology, AI anchors have been increasingly implemented in various news programs. However, there is currently a lack of objective analysis regarding the cognitive impact of digital human news broadcasting on audiences and its corresponding effects on brain signals. In this work, we investigate the differences in electroencephalography (EEG) responses when subjects watch news broadcasts delivered by digital humans versus real human anchors under various conditions. Our contributions are threefold: 1) We develop a dataset recording EEG signals from 32 subjects while they were watching news broadcasts. According to the presentation format (human/AI anchor) and the level of attention (high/normal), we categorize the dataset into four groups. 2) We utilize EEG signals to analyze the perceptual differences of subjects when watching news presented in different formats and in varying attention states. In addition, we investigate the cognitive differences of the subjects in perceived authenticity and importance of the news under these different conditions. 3) We propose an asymmetric multi-representation learning framework to better utilize and analyze the data. The code and data are available at https://github.com/Arcee-LYK/EEG-News.