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Peilin Zhou, You-Liang Huang, Yueqi Xie, Jingqi Gao, Shoujin Wang, Jae Boum Kim, Sunghun Kim 0001

Sequential recommender systems (SRS) are designed to predict users' future behaviors based on their historical interaction data. Recent research has increasingly utilized contrastive learning (CL) to leverage unsupervised signals to alleviate the data sparsity issue in SRS. In general, CL-based SRS first augments the raw sequential interaction data by using data augmentation strategies and employs a contrastive training scheme to enforce the representations of those sequences from the same raw interaction data to be similar. Despite the growing popularity of CL, data augmentation, as a basic component of CL, has not received sufficient attention. This raises the question: Is it possible to achieve superior recommendation results solely through data augmentation? To answer this question, we benchmark eight widely used data augmentation strategies, as well as state-of-the-art CL-based SRS methods, on four real-world datasets under both warm- and cold-start settings. Intriguingly, the conclusion drawn from our study is that, certain data augmentation strategies can achieve similar or even superior performance compared with some CL-based methods, demonstrating the potential to significantly alleviate the data sparsity issue with fewer computational overhead. We hope that our study can further inspire more fundamental studies on the key functional components of complex CL techniques. Our processed datasets and codes are available at https://github.com/AIM-SE/DA4Rec.

Jiachen Zhu 0001, Yichao Wang 0002, Jianghao Lin, Jiarui Qin, Ruiming Tang, Weinan Zhang 0001, Yong Yu 0001

We primarily focus on the field of multi-scenario recommendation, which poses a significant challenge in effectively leveraging data from different scenarios to enhance predictions in scenarios with limited data. Current mainstream efforts mainly center around innovative model network architectures, with the aim of enabling the network to implicitly acquire knowledge from diverse scenarios. However, the uncertainty of implicit learning in networks arises from the absence of explicit modeling, leading to not only difficulty in training but also incomplete user representation and suboptimal performance. Furthermore, through causal graph analysis, we have discovered that the scenario itself directly influences click behavior, yet existing approaches directly incorporate data from other scenarios during the training of the current scenario, leading to prediction biases when they directly utilize click behaviors from other scenarios to train models. To address these problems, we propose the Multi-Scenario Causal-driven Adaptive Network M-scan). This model incorporates a Scenario-Aware Co-Attention mechanism that explicitly extracts user interests from other scenarios that align with the current scenario. Additionally, it employs a Scenario Bias Eliminator module utilizing causal counterfactual inference to mitigate biases introduced by data from other scenarios. Extensive experiments on two public datasets demonstrate the efficacy of our M-scan compared to the existing baseline models.

Xiaoteng Shen, Rui Zhang 0003, Xiaoyan Zhao 0005, Jieming Zhu, Xi Xiao 0001

The emergence of large language models (LLMs) has revolutionized the capabilities of text comprehension and generation. Multi-modal generation attracts great attention from both the industry and academia, but there is little work on personalized generation, which has important applications such as recommender systems. This paper proposes the first method for personalized multimodal generation using LLMs, showcases its applications and validates its performance via an extensive experimental study on two datasets. The proposed method, Personalized Multimodal Generation (PMG for short) first converts user behaviors (e.g., clicks in recommender systems or conversations with a virtual assistant) into natural language to facilitate LLM understanding and extract user preference descriptions. Such user preferences are then fed into a generator, such as a multimodal LLM or diffusion model, to produce personalized content. To capture user preferences comprehensively and accurately, we propose to let the LLM output a combination of explicit keywords and implicit embeddings to represent user preferences. Then the combination of keywords and embeddings are used as prompts to condition the generator. We optimize a weighted sum of the accuracy and preference scores so that the generated content has a good balance between them. Compared to a baseline method without personalization, PMG has a significant improvement on personalization for up to 8% in terms of LPIPS while retaining the accuracy of generation.

Xinrui He, Shuo Liu 0020, Jacky Keung, Jingrui He

As data privacy and security attract increasing attention, Federated Recommender System (FRS) offers a solution that strikes a balance between providing high-quality recommendations and preserving user privacy. However, the presence of statistical heterogeneity in FRS, commonly observed due to personalized decision-making patterns, can pose challenges. To address this issue and maximize the benefit of collaborative filtering (CF) in FRS, it is intuitive to consider clustering clients (users) as well as items into different groups and learning group-specific models. Existing methods either resort to client clustering via user representations-risking privacy leakage, or employ classical clustering strategies on item embeddings or gradients, which we found are plagued by the curse of dimensionality. In this paper, we delve into the inefficiencies of the K-Means method in client grouping, attributing failures due to the high dimensionality as well as data sparsity occurring in FRS, and propose CoFedRec, a novel Co-clustering Federated Recommendation mechanism, to address clients heterogeneity and enhance the collaborative filtering within the federated framework. Specifically, the server initially formulates an item membership from the client-provided item networks. Subsequently, clients are grouped regarding a specific item category picked from the item membership during each communication round, resulting in an intelligently aggregated group model. Meanwhile, to comprehensively capture the global inter-relationships among items, we incorporate an additional supervised contrastive learning term based on the server-side generated item membership into the local training phase for each client. Extensive experiments on four datasets are provided, which verify the effectiveness of the proposed CoFedRec.

Wonbin Kweon, Hwanjo Yu

Recommender systems often suffer from selection bias as users tend to rate their preferred items. The datasets collected under such conditions exhibit entries missing not at random and thus are not randomized-controlled trials representing the target population. To address this challenge, a doubly robust estimator and its enhanced variants have been proposed as they ensure unbiasedness when accurate imputed errors or predicted propensities are provided. However, we argue that existing estimators rely on miscalibrated imputed errors and propensity scores as they depend on rudimentary models for estimation. We provide theoretical insights into how miscalibrated imputation and propensity models may limit the effectiveness of doubly robust estimators and validate our theorems using real-world datasets. On this basis, we propose a Doubly Calibrated Estimator that involves the calibration of both the imputation and propensity models. To achieve this, we introduce calibration experts that consider different logit distributions across users. Moreover, we devise a tri-level joint learning framework, allowing the simultaneous optimization of calibration experts alongside prediction and imputation models. Through extensive experiments on real-world datasets, we demonstrate the superiority of the Doubly Calibrated Estimator in the context of debiased recommendation tasks.

Yunli Wang, Zhiqiang Wang, Jian Yang 0030, Shiyang Wen, Dongying Kong, Han Li 0005, Kun Gai

Cascade ranking is widely used for large-scale top-k selection problems in online advertising and recommendation systems, and learning-to-rank is an important way to optimize the models in cascade ranking. Previous works on learning-to-rank usually focus on letting the model learn the complete order or top-k order, and adopt the corresponding rank metrics (e.g. OPA and NDCG@k) as optimization targets. However, these targets can not adapt to various cascade ranking scenarios with varying data complexities and model capabilities; and the existing metric-driven methods such as the Lambda framework can only optimize a rough upper bound of limited metrics, potentially resulting in sub-optimal and performance misalignment. To address these issues, we propose a novel perspective on optimizing cascade ranking systems by highlighting the adaptability of optimization targets to data complexities and model capabilities. Concretely, we employ multi-task learning to adaptively combine the optimization of relaxed and full targets, which refers to metrics Recall@m@k and OPA respectively. We also introduce permutation matrix to represent the rank metrics and employ differentiable sorting techniques to relax hard permutation matrix with controllable approximate error bound. This enables us to optimize both the relaxed and full targets directly and more appropriately. We named this method as Adaptive Neural Ranking Framework (abbreviated as ARF). Furthermore, we give a specific practice under ARF. We use the NeuralSort to obtain the relaxed permutation matrix and draw on the variant of the uncertainty weight method in multi-task learning to optimize the proposed losses jointly. Experiments on a total of 4 public and industrial benchmarks show the effectiveness and generalization of our method, and online experiment shows that our method has significant application value.

Karan Vombatkere, Sepehr Mousavi, Savvas Zannettou, Franziska Roesner, Krishna P. Gummadi

Recommendation algorithms for social media feeds often function as black boxes from the perspective of users. We aim to detect whether social media feed recommendations are personalized to users, and to characterize the factors contributing to personalization in these feeds. We introduce a general framework to examine a set of social media feed recommendations for a user as a timeline. We label items in the timeline as the result of exploration vs. exploitation of the user's interests on the part of the recommendation algorithm and introduce a set of metrics to capture the extent of personalization across user timelines. We apply our framework to a real TikTok dataset and validate our results using a baseline generated from automated TikTok bots, as well as a randomized baseline. We also investigate the extent to which factors such as video viewing duration, liking, and following drive the personalization of content on TikTok. Our results demonstrate that our framework produces intuitive and explainable results, and can be used to audit and understand personalization in social media feeds.

Bohao Wang 0001, Jiawei Chen 0007, Changdong Li, Sheng Zhou 0004, Qihao Shi, Yang Gao 0001, Yan Feng, Chun Chen 0001, Can Wang 0001

With the capacity to capture high-order collaborative signals, Graph Neural Networks (GNNs) have emerged as powerful methods in Recommender Systems (RS). However, their efficacy often hinges on the assumption that training and testing data share the same distribution (\aka IID assumption), and exhibits significant declines under distribution shifts. Distribution shifts commonly arises in RS, often attributed to the dynamic nature of user preferences or ubiquitous biases during data collection in RS. Despite its significance, researches on GNN-based recommendation against distribution shift are still sparse. To bridge this gap, we propose Distributionally Robust GNN (DR-GNN) that incorporates Distributional Robust Optimization (DRO) into the GNN-based recommendation. DR-GNN addresses two core challenges: 1) To enable DRO to cater to graph data intertwined with GNN, we reinterpret GNN as a graph smoothing regularizer, thereby facilitating the nuanced application of DRO; 2) Given the typically sparse nature of recommendation data, which might impede robust optimization, we introduce slight perturbations in the training distribution to expand its support. Notably, while DR-GNN involves complex optimization, it can be implemented easily and efficiently. Our extensive experiments validate the effectiveness of DR-GNN against three typical distribution shifts. The code is available at https://github.com/WANGBohaO-jpg/DR-GNN.

Shaowei Wei, Zhengwei Wu, Xin Li 0090, Qintong Wu, Zhiqiang Zhang 0012, Jun Zhou 0011, Lihong Gu, Jinjie Gu

Sequential recommendation methods play a pivotal role in modern recommendation systems. A key challenge lies in accurately modeling user preferences in the face of data sparsity. To tackle this challenge, recent methods leverage contrastive learning (CL) to derive self-supervision signals by maximizing the mutual information of two augmented views of the original user behavior sequence. Despite their effectiveness, CL-based methods encounter a limitation in fully exploiting self-supervision signals for users with limited behavior data, as users with extensive behaviors naturally offer more information. To address this problem, we introduce a novel learning paradigm, named Online Self-Supervised Self-distillation for Sequential Recommendation (S4Rec), effectively bridging the gap between self-supervised learning and self-distillation methods. Specifically, we employ online clustering to proficiently group users by their distinct latent intents. Additionally, an adversarial learning strategy is utilized to ensure that the clustering procedure is not affected by the behavior length factor. Subsequently, we employ self-distillation to facilitate the transfer of knowledge from users with extensive behaviors (teachers) to users with limited behaviors (students). Experiments conducted on four real-world datasets validate the effectiveness of the proposed method1.

Cheng Wu 0004, Shaoyun Shi, Chaokun Wang, Ziyang Liu 0004, Wang Peng, Wenjin Wu, Dongying Kong, Han Li 0005, Kun Gai

Recommender systems have emerged as an indispensable mean to meet personalized interests of users and alleviate information overload. Despite the great success, accuracy-oriented recommendation models are creating information cocoons, i.e., it is becoming increasingly difficult for users to see other items they might be interested in. Although recent studies start paying attention to enhancing recommendation diversity, models based on point embedding fail to describe the range of user preferences and item features well, which is essential for diversified matching. To this end, we propose LCD-UC , a novel List-Check-Decide framework with UnCertainty masking based on box embedding to improve recommendation diversity with recommendation accuracy maintained. Specifically, LCD-UC creates hypercubes to represent users and items using box embedding for high model flexibility and expressiveness. Then, a hypercube similarity scoring function is designed to measure the similarity between hypercubes representing users and items. To make a balance between the accuracy and diversity of recommendations and achieve personalized diversity needs, we further develop a user-item pairwise attention mechanism as well as a user uncertainty masking mechanism in LCD-UC. Besides, we present two new metrics for better evaluation on recommendation diversity, which address the issue that existing metrics only consider the coverage of categories while ignore the frequency of categories. The extensive experiments on three real-world datasets show that LCD-UC can improve both recommendation accuracy and diversity over three base models, and is superior to six state-of-the-art recommendation models. An online 10-day AB test also demonstrates that LCD-UC can improve the performance of a real-world advertising system.

Shuyao Wang, Yongduo Sui, Chao Wang 0086, Hui Xiong 0001

Knowledge graph (KG) demonstrates substantial potential for enhancing the performance of recommender systems. Due to its rich semantic content and associations among interactive entities, it can effectively alleviate inherent limitations in collaborative filtering (CF), such as data sparsity or cold-start issues. However, most existing knowledge-aware recommendation models indiscriminately aggregate all information in KG, without considering information specifically relevant to the recommendation task. Such indiscriminate aggregation could introduce additional noisy knowledge into representation learning, which can distort the understanding of users' genuine preferences, thereby sacrificing the recommendation quality. In this paper, we introduce the principle of invariance to the knowledge-aware recommendation, culminating in our Knowledge Graph Invariant Learning (KGIL) framework. It aims to discern and harness the task-relevant knowledge connections within KG to enhance the recommendation models. Specifically, we employ multiple environment generators to simulate diverse noisy KG-environments. Then we devise a novel attention learning mechanism for KG and user-item interaction graph, aiming to learn environment-invariant subgraphs. Leveraging an adversarial optimization strategy, we enhance the diversity of the environments, meanwhile, promote invariant representation learning across environments. We conduct extensive experiments on three datasets and compare KGIL with state-of-the-art methods. The experimental results further demonstrate the superiority of our approach.

Xiping Li, Jianghong Ma, Kangzhe Liu, Shanshan Feng 0001, Haijun Zhang 0002, Yutong Wang

In recent years, the video game industry has experienced substantial growth, presenting players with a vast array of game choices. This surge in options has spurred the need for a specialized recommender system tailored for video games. However, current video game recommendation approaches tend to prioritize accuracy over diversity, potentially leading to unvaried game suggestions. In addition, the existing game recommendation methods commonly lack the ability to establish strict connections between games to enhance accuracy. Furthermore, many existing diversity-focused methods fail to leverage crucial item information, such as item category and popularity during neighbor modeling and message propagation. To address these challenges, we introduce a novel framework, called CPGRec, comprising three modules, namely accuracy-driven, diversity-driven, and comprehensive modules. The first module extends the state-of-the-art accuracy-focused game recommendation method by connecting games in a more stringent manner to enhance recommendation accuracy. The second module connects neighbors with diverse categories within the proposed game graph and harnesses the advantages of popular game nodes to amplify the influence of long-tail games within the player-game bipartite graph, thereby enriching recommendation diversity. The third module combines the above two modules and employs a new negative-sample rating score reweighting method to balance accuracy and diversity. Experimental results on the Steam dataset demonstrate the effectiveness of our proposed method in improving game recommendations. The dataset and source codes are anonymously released at: https://github.com/CPGRec2024/CPGRec.git.

Oren Barkan, Veronika Bogina, Liya Gurevitch, Yuval Asher, Noam Koenigstein

In the field of recommender systems, explainability remains a pivotal yet challenging aspect. To address this, we introduce the Learning to eXplain Recommendations (LXR) framework, a post-hoc, model-agnostic approach designed for providing counterfactual explanations. LXR is compatible with any differentiable recommender algorithm and scores the relevance of user data in relation to recommended items. A distinctive feature of LXR is its use of novel self-supervised counterfactual loss terms, which effectively highlight the most influential user data responsible for a specific recommended item. Additionally, we propose several innovative counterfactual evaluation metrics specifically tailored for assessing the quality of explanations in recommender systems. Our code is available on our GitHub repository: https://github.com/DeltaLabTLV/LXR.

Hengnian Gu, Zhiyi Duan, Pan Xie, Dongdai Zhou

The knowledge concept recommendation in Massive Open Online Courses (MOOCs) is a significant issue that has garnered widespread attention. Existing methods primarily rely on the explicit relations between users and knowledge concepts on the MOOC platforms for recommendation. However, there are numerous implicit relations (e.g., shared interests or same knowledge levels between users) generated within the users' learning activities on the MOOC platforms. Existing methods fail to consider these implicit relations, and these relations themselves are difficult to learn and represent, causing poor performance in knowledge concept recommendation and an inability to meet users' personalized needs. To address this issue, we propose a novel framework based on contrastive learning, which can represent and balance the explicit and implicit relations for knowledge concept recommendation in MOOCs (CL-KCRec). Specifically, we first construct a MOOCs heterogeneous information network (HIN) by modeling the data from the MOOC platforms. Then, we utilize a relation-updated graph convolutional network and stacked multi-channel graph neural network to represent the explicit and implicit relations in the HIN, respectively. Considering that the quantity of explicit relations is relatively fewer compared to implicit relations in MOOCs, we propose a contrastive learning with prototypical graph to enhance the representations of both relations to capture their fruitful inherent relational knowledge, which can guide the propagation of students' preferences within the HIN. Based on these enhanced representations, to ensure the balanced contribution of both towards the final recommendation, we propose a dual-head attention mechanism for balanced fusion. Experimental results demonstrate that CL-KCRec outperforms several state-of-the-art baselines on real-world datasets in terms of HR, NDCG and MRR.

Shanshan Zhong, Zhongzhan Huang, Daifeng Li, Wushao Wen, Jinghui Qin, Liang Lin 0004

Multimodal recommender systems utilize various types of information to model user preferences and item features, helping users discover items aligned with their interests. The integration of multimodal information mitigates the inherent challenges in recommender systems, e.g., the data sparsity problem and cold-start issues. However, it simultaneously magnifies certain risks from multimodal information inputs, such as information adjustment risk and inherent noise risk. These risks pose crucial challenges to the robustness of recommendation models. In this paper, we analyze multimodal recommender systems from the novel perspective of flat local minima and propose a concise yet effective gradient strategy called Mirror Gradient (MG). This strategy can implicitly enhance the model's robustness during the optimization process, mitigating instability risks arising from multimodal information inputs. We also provide strong theoretical evidence and conduct extensive empirical experiments to show the superiority of MG across various multimodal recommendation models and benchmarks. Furthermore, we find that the proposed MG can complement existing robust training methods and be easily extended to diverse advanced recommendation models, making it a promising new and fundamental paradigm for training multimodal recommender systems. The code is released at https://github.com/Qrange-group/Mirror-Gradient.

Yuhao Yang 0002, Lianghao Xia, Da Luo, Kangyi Lin, Chao Huang 0001

GNN-based recommendation systems have been successful in capturing complex user-item interactions using multi-hop message passing. However, these methods often struggle to handle the dynamic nature of user-item interactions, making it challenging to adapt to changes in user preferences and new data distributions. This limits their scalability and performance in real-world dynamic scenarios. In our study, we propose a framework called GraphPro that combines dynamic graph pre-training with prompt learning in an efficient way. This unique approach allows GNNs to effectively capture both long-term user preferences and short-term behavior changes, resulting in accurate and up-to-date recommendations. To address the issue of changing user preferences, we integrate a temporal prompt mechanism and a graph-structural prompt learning mechanism into the pre-trained GNN architecture. The temporal prompt mechanism incorporates time-related information into user-item interactions, enabling the model to naturally incorporate temporal dynamics. The graph-structural prompt learning mechanism allows the model to apply pre-trained insights to new behavior dynamics without the need for continuous retraining. We also introduce a dynamic evaluation framework for recommendations that better reflects real-world scenarios and reduces the offline-online discrepancy. Through comprehensive experiments, including deployment in a large-scale industrial scenario, we demonstrate the seamless scalability of GraphPro with various leading recommenders. Our results highlight the superiority of GraphPro in terms of effectiveness, robustness, and efficiency. We release the model implementation at the link: https://github.com/HKUDS/GraphPro.

Junjie Zhang 0009, Yupeng Hou, Ruobing Xie, Wenqi Sun, Julian J. McAuley, Wayne Xin Zhao, Leyu Lin, Ji-Rong Wen

Recently, there has been an emergence of employing LLM-powered agents as believable human proxies, based on their remarkable decision-making capability. However, existing studies mainly focus on simulating human dialogue. Human non-verbal behaviors, such as item clicking in recommender systems, although implicitly exhibiting user preferences and could enhance the modeling of users, have not been deeply explored. The main reasons lie in the gap between language modeling and behavior modeling, as well as the incomprehension of LLMs about user-item relations. To address this issue, we propose AgentCF for simulating user-item interactions in recommender systems through agent-based collaborative filtering. We creatively consider not only users but also items as agents, and develop a collaborative learning approach that optimizes both kinds of agents together. Specifically, at each time step, we first prompt the user and item agents to interact autonomously. Then, based on the disparities between the agents' decisions and real-world interaction records, user and item agents are prompted to reflect on and adjust the misleading simulations collaboratively, thereby modeling their two-sided relations. The optimized agents can also propagate their preferences to other agents in subsequent interactions, implicitly capturing the collaborative filtering idea. Overall, the optimized agents exhibit diverse interaction behaviors within our framework, including user-item, user-user, item-item, and collective interactions. The results show that these agents can demonstrate personalized behaviors akin to those of real-world individuals, sparking the development of next-generation user behavior simulation.

Hyunsik Yoo, Zhichen Zeng 0001, Jian Kang 0008, Ruizhong Qiu, David Zhou, Zhining Liu 0002, Fei Wang 0065, Charlie Xu, Eunice Chan, Hanghang Tong

User-side group fairness is crucial for modern recommender systems, alleviating performance disparities among user groups defined by sensitive attributes like gender, race, or age. In the everevolving landscape of user-item interactions, continual adaptation to newly collected data is crucial for recommender systems to stay aligned with the latest user preferences. However, we observe that such continual adaptation often worsen performance disparities. This necessitates a thorough investigation into user-side fairness in dynamic recommender systems. This problem is challenging due to distribution shifts, frequent model updates, and nondifferentiability of ranking metrics. To our knowledge, this paper presents the first principled study on ensuring user-side fairness in dynamic recommender systems. We start with theoretical analyses on fine-tuning v.s. retraining, showing that the best practice is incremental fine-tuning with restart. Guided by our theoretical analyses, we propose FAir Dynamic rEcommender (FADE), an end-to-end fine-tuning framework to dynamically ensure user-side fairness over time. To overcome the non-differentiability of recommendation metrics in the fairness loss, we further introduce Differentiable Hit (DH) as an improvement over the recent NeuralNDCG method, not only alleviating its gradient vanishing issue but also achieving higher efficiency. Besides that, we also address the instability issue of the fairness loss by leveraging the competing nature between the recommendation loss and the fairness loss. Through extensive experiments on real-world datasets, we demonstrate that FADE effectively and efficiently reduces performance disparities with little sacrifice in the overall recommendation performance.

Dan Zhang, Yangliao Geng, Wenwen Gong, Zhongang Qi, Zhiyu Chen 0014, Xing Tang 0007, Ying Shan, Yuxiao Dong, Jie Tang 0001

Self-supervised learning (SSL) has recently achieved great success in mining the user-item interactions for collaborative filtering. As a major paradigm, contrastive learning (CL) based SSL helps address data sparsity in Web platforms by contrasting the embeddings between raw and augmented data. However, existing CL-based methods mostly focus on contrasting in a batch-wise way, failing to exploit potential regularity in the feature dimension. This leads to redundant solutions during the representation learning of users and items. In this work, we investigate how to employ both batch-wise CL (BCL) and feature-wise CL (FCL) for recommendation. We theoretically analyze the relation between BCL and FCL, and find that combining BCL and FCL helps eliminate redundant solutions but never misses an optimal solution. We propose a dual contrastive learning recommendation framework---RecDCL. In RecDCL, the FCL objective is designed to eliminate redundant solutions on user-item positive pairs and to optimize the uniform distributions within users and items using a polynomial kernel for driving the representations to be orthogonal; The BCL objective is utilized to generate contrastive embeddings on output vectors for enhancing the robustness of the representations. Extensive experiments on four widely-used benchmarks and one industry dataset demonstrate that RecDCL can consistently outperform the state-of-the-art GNNs-based and SSL-based models (with an improvement of up to 5.65% in terms of Recall@20). The source code is publicly available https://github.com/THUDM/RecDCL

Zhiyu Yao, Xinyang Chen 0001, Sinan Wang, Qinyan Dai, Yumeng Li, Tanchao Zhu, Mingsheng Long

Sequential recommendation requires the recommender to capture the evolving behavior characteristics from logged user behavior data for accurate recommendations. Nevertheless, user behavior sequences are viewed as a script with multiple ongoing threads intertwined. We find that only a small set of pivotal behaviors can be evolved into the user's future action. As a result, the future behavior of the user is hard to predict. We conclude this characteristic for sequential behaviors of each user as thebehavior pathway. Different users have their unique behavior pathways. Among existing sequential models, transformers have shown great capacity in capturing global-dependent characteristics. However, these models mainly provide a dense distribution over all previous behaviors using the self-attention mechanism, making the final predictions overwhelmed by the trivial behaviors not adjusted to each user. In this paper, we build the Recommender Transformer (RETR) with a novel Pathway Attention mechanism. RETR can dynamically plan the behavior pathway specified for each user, and sparingly activate the network through this behavior pathway to effectively capture evolving patterns useful for recommendation. The key design is a learned binary route to prevent the behavior pathway from being overwhelmed by trivial behaviors. Pathway attention is model-agnostic and can be applied to a series of transformer-based models for sequential recommendation. We empirically evaluate RETR on seven intra-domain benchmarks and RETR yields state-of-the-art performance. On another five cross-domain benchmarks, RETR can capture more domain-invariant representations for sequential recommendation.