Multimodal sequential recommendation (MSR) leverages diverse item modalities to improve recommendation accuracy, while achieving effective and adaptive fusion remains challenging. Existing MSR models often overlook synergistic information that emerges only through modality combinations. Moreover, they typically assume a fixed importance for different modality interactions across users. To address these limitations, we propose Personalized Recommend-ation via Information Synergy Module (PRISM), a plug-and-play framework for sequential recommendation (SR). PRISM explicitly decomposes multimodal information into unique, redundant, and synergistic components through an Interaction Expert Layer and dynamically weights them via an Adaptive Fusion Layer guided by user preferences. This information-theoretic design enables fine-grained disentanglement and personalized fusion of multimodal signals. Extensive experiments on four datasets and three SR backbones demonstrate its effectiveness and versatility. The code is available at~ https://github.com/YutongLi2024/PRISM.
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Graph-based social recommendation (SocialRec) has emerged as a powerful extension of graph collaborative filtering (GCF), which leverages graph neural networks (GNNs) to capture multi-hop collaborative signals from user-item interactions. These methods enrich user representations by incorporating social network information into GCF, thereby integrating additional collaborative signals from social relations. However, existing GCF and graph-based SocialRec approaches face significant challenges: they incur high computational costs and suffer from limited scalability due to the large number of parameters required to assign explicit embeddings to all users and items. In this work, we propose PULSE (Parameter-efficient User representation Learning with Social Knowledge), a framework that addresses this limitation by constructing user representations from socially meaningful signals without creating an explicit learnable embedding for each user. PULSE reduces the parameter size by up to 50% compared to the most lightweight GCF baseline. Beyond parameter efficiency, our method achieves state-of-the-art performance, outperforming 13 GCF and graph-based social recommendation baselines across varying levels of interaction sparsity, from cold-start to highly active users, through a time- and memory-efficient modeling process.
Large language models (LLMs) have recently demonstrated strong potential for sequential recommendation. However, current LLM-based approaches face critical limitations in modeling users' long-term and diverse interests. First, due to inference latency and feature fetching bandwidth constraints, existing methods typically truncate user behavior sequences to include only the most recent interactions, resulting in the loss of valuable long-range preference signals. Second, most current methods rely on next-item prediction with a single predicted embedding, overlooking the multifaceted nature of user interests and limiting recommendation diversity. To address these challenges, we propose HyMiRec, a hybrid multi-interest sequential recommendation framework, which leverages a lightweight recommender to extracts coarse interest embeddings from long user sequences and an LLM-based recommender to captures refined interest embeddings. To alleviate the overhead of fetching features, we introduce a residual codebook based on cosine similarity, enabling efficient compression and reuse of user history embeddings. To model the diverse preferences of users, we design a disentangled multi-interest learning module, which leverages multiple interest queries to learn disentangles multiple interest signals adaptively, allowing the model to capture different facets of user intent. Extensive experiments are conducted on both benchmark datasets and a collected industrial dataset, demonstrating our effectiveness over existing state-of-the-art methods. Furthermore, online A/B testing shows that HyMiRec brings consistent improvements in real-world recommendation systems.
Short-video applications have attracted substantial user traffic. However, these platforms also foster problematic usage patterns, commonly referred to as short-video addiction, which pose risks to both user health and the sustainable development of platforms. Prior studies on this issue have primarily relied on questionnaires or volunteer-based data collection, which are often limited by small sample sizes and population biases. In contrast, short-video platforms have large-scale behavioral data, offering a valuable foundation for analyzing addictive behaviors. To examine addiction-aware behavior patterns, we combine economic addiction theory with users' implicit behavior captured by recommendation systems. Our analysis shows that short-video addiction follows functional patterns similar to traditional forms of addictive behavior (e.g., substance abuse) and that its intensity is consistent with findings from previous social science studies. To develop a simulator that can learn and model these patterns, we introduce a novel training framework, AddictSim. To consider the personalized addiction patterns, AddictSim uses a mean-to-adapted strategy with group relative policy optimization training. Experiments on two large-scale datasets show that AddictSim consistently outperforms existing training strategies. Our simulation results show that integrating diversity-aware algorithms can mitigate addictive behaviors well.
Large language models have given rise to interactive recommendation agents (IRAs). Through proactive clarification, tool invocation, and dynamic dialogue, IRAs shift recommender systems from passive prediction to interactive, proactive intelligence. For training IRAs, agentic reinforcement learning offers a natural pathway, as it enables models to learn interactive capabilities directly from environmental feedback without requiring costly annotated data. However, this process faces three key challenges: credit assignment in multi-turn interactions, efficient exploration in large action spaces, and coordinated learning of multiple interactive skills. To tackle this challenge, we present a new preference optimization paradigm, GIMO, which treats the interaction and learning process of IRAs in sparse environments as the continuous fulfillment and stimulation of three intrinsic drives: Autonomy, Competence, and Relatedness. Instead of relying solely on external rewards, GIMO estimates the potential between adjacent states in a generative manner to construct intrinsic rewards. Such a generative motivation structure not only enables fine-grained credit assignment, but also naturally inspires a hint-guided action proposal mechanism that facilitates efficient exploration. Furthermore, during the multi-skill coordination training stage, we introduce an explicit KL regularization into policy orchestration to prevent global policy collapse. Theoretically, we prove that GIMO guarantees global policy consistency, and empirically, experiments in interactive recommendation environments built from three datasets demonstrate that GIMO consistently outperforms existing methods. Our code is anonymously available at https://github.com/XueyangFeng/GIMO.
Sequential recommender systems play a vital role in alleviating the challenge of information overload. Although contrastive learning has been increasingly adopted in sequential recommendation to enhance model performance, most existing approaches rely on predefined data augmentation strategies—such as random noise injection or neuron dropout—to generate contrasting views. These strategies, however, often overlook the inherent semantic similarity between the original sequence and its augmented views, which can inadvertently distort user intent and compromise recommendation accuracy. To address this issue, we propose an Adaptive Contrastive Learning framework for Sequential Recommendation (ACLSRec), which incorporates learnable perturbation and restoration networks for adaptive augmentation. The framework dynamically perturbs and restores user representations, thereby ensuring semantic consistency across augmented views and effectively capturing evolving user interest patterns through contrastive learning. Extensive experiments on real-world datasets demonstrate that ACLSRec achieves superior recommendation accuracy compared to several competitive baselines. This work not only establishes a new baseline for sequential recommendation but also paves the way for developing more robust and adaptive contrastive learning frameworks in recommender systems. The source code is available at https://github.com/xiaomizhou778/ACLSRec.
By allowing each client to refer to the knowledge from other clients while retaining their specific characteristics, partial knowledge sharing has become one of the main approaches to realizing personalized federated learning (pFL). Representative techniques of partial knowledge sharing propose sharing the feature extractor while customizing the classifier head of the neural network. Although such methods achieve great success, the underlying principle behind them remains yet to be comprehensively understood. A fundamental problem is whether it is really appropriate to fully share the feature extractor. Based on the theory of neural collapse, in this paper, we demonstrate both theoretically and empirically that the feature extractor should be partially shared rather than fully shared. More specifically, we identify a substantial inconsistency between the fused global feature representations and expected local feature representations, and thus it is necessary to preserve partially customized layers of the feature extractor for enhancing personalized representations. Based on this discovery, we further propose a novel method called pFedDKS which detaches the shared global knowledge and customized local knowledge by providing detached feature prototypes. Extensive experiments on various datasets and models show that pFedDKS outperforms state-of-the-arts.
Multimodal recommendation advocates integrating the multimodal features of items with historical user behaviors to enhance recommendation accuracy across various online media platforms. The majority of existing methods concentrate on leveraging cross-modal learning over multimodal features to augment node representations. However, these approaches are confronted with two key challenges: i) augmented representations offer limited information gain for interactive prediction in the collaborative view, and ii) semantic discrepancy between the collaborative view and modality-augmented features remains inadequately addressed. To overcome these obstacles, we present a new Multi-view Semantic Contrastive Alignment (MSCA) approach for multimodal recommendation, which models and aligns node representations from multiple views. Specifically, we introduce a multi-view semantic pattern encoder that learns basic embeddings from the collaborative view and independently captures augmented semantic patterns from the item-item structural view and intra-modal view. Furthermore, a semantic contrastive alignment task is designed to mitigate the semantic divergence between collaborative embeddings and augmented representations by maximizing the mutual consistency between them, thereby facilitating an effective integration of both. Comprehensive experiments on three benchmark datasets confirm that the proposed MSCA consistently excels over diverse state-of-the-art baselines.
User cold-start problem is a long-standing challenge in recommendation systems. Fortunately, cross-domain recommendation (CDR) has emerged as a highly effective remedy for the user cold-start challenge, with recently developed diffusion models (DMs) demonstrating exceptional performance. However, these DMs-based CDR methods focus on dealing with user-item interactions, overlooking correlations between items across the source and target domains. Meanwhile, the Gaussian noise added in the forward process of diffusion models would hurt user's personalized preference, leading to the difficulty in transferring user preference across domains. To this end, we propose a novel paradigm of Smoothing-Sharpening Process Model for CDR to cold-start users, termed as S2CDR which features a corruption-recovery architecture and is solved with respect to ordinary differential equations (ODEs). Specifically, the smoothing process gradually corrupts the original user-item/item-item interaction matrices derived from both domains into smoothed preference signals in a noise-free manner, and the sharpening process iteratively sharpens the preference signals to recover the unknown interactions for cold-start users. Wherein, for the smoothing process, we introduce the heat equation on the item-item similarity graph to better capture the correlations between items across domains, and further build the tailor-designed low-pass filter to filter out the high-frequency noise information for capturing user's intrinsic preference, in accordance with the graph signal processing (GSP) theory. Extensive experiments on three real-world CDR scenarios confirm that our S2CDR significantly outperforms previous SOTA methods in a training-free manner.
Multi-behavior sequential recommendation (MBSR) has garnered significant interest for its potential to mitigate the information overload problem. Most existing MBSR methods focus on recommending items w.r.t. one single target behavior (e.g., purchase). In fact, accurately predicting items to be interacted by other behaviors (e.g., examination and favorite) is also important for user satisfaction and especially long-term user retention. Hence, in this paper, we study an emerging problem called multi-task MBSR (MT-MBSR), which requires to recommend items w.r.t. each behavior. The main challenge of MT-MBSR is how to exploit the synergistic value of different behaviors. As a response, we propose a novel model called attention-based multi-view preference learning (AMPL). Firstly, we design an integrated preference learning (IPL) module, which learns cross-behavior preferences. Secondly, we design a sequence-independent preference learning (SIPL) module, aiming to allow the target behavior to selectively capture the contextual information. Thirdly, we introduce a shared-specific gating mechanism to adaptively fuse the outputs of the above two fine-grained learning modules (i.e., IPL and SIPL) while resolving their inherent incompatibilities, collectively leveraging the synergetic effects. Finally, we design a behavior-independent preference learning (BIPL) module to capture complex sequential dependencies among the items for improved final prediction. We conduct extensive experiments on two public datasets and demonstrate that our AMPL significantly outperforms the baseline models in recommendation accuracy w.r.t each behavior. The datasets and source code are available at https://github.com/ddEdison/AMPL.
We study off-policy learning (OPL) in contextual bandits, which plays a key role in a wide range of real-world applications such as recommendation systems and online advertising. Typical OPL in contextual bandits assumes an unconstrained environment where a policy can select the same item infinitely. However, in many practical applications, including coupon allocation and e-commerce, limited supply constrains items through budget limits on distributed coupons or inventory restrictions on products. In these settings, greedily selecting the item with the highest expected reward for the current user may lead to early depletion of that item, making it unavailable for future users who could potentially generate higher expected rewards. As a result, OPL methods that are optimal in unconstrained settings may become suboptimal in limited supply settings. To address the issue, we provide a theoretical analysis showing that conventional greedy OPL approaches may fail to maximize the policy performance, and demonstrate that policies with superior performance must exist in limited supply settings. Based on this insight, we introduce a novel method called Off-Policy learning with Limited Supply (OPLS). Rather than simply selecting the item with the highest expected reward, OPLS focuses on items with relatively higher expected rewards compared to the other users, enabling more efficient allocation of items with limited supply. Our empirical results on both synthetic and real-world datasets show that OPLS outperforms existing OPL methods in contextual bandit problems with limited supply.
Lifelong sequential recommendation aims to model users' long-term interests by leveraging their entire interaction history, but the high computational overhead caused by ultra-long sequences poses a core challenge. To address this, existing methods generally adopt the subsequence learning strategies to shorten the input sequence, which can be divided into two categories: (1) Sequence compression methods compress long sequences into multiple subsequence representations through strategies such as uniform segmentation and clustering; (2) Top-k retrieval methods filter the subsequence related to the target item from long sequences via target attention mechanisms or retrieval mechanisms and learn its representation. However, these two types of methods still face challenges in subsequence representation learning: (1) Sequence compression methods struggle to simultaneously balance the high similarity of items within subsequences and smooth temporal continuity (i.e., small temporal intervals between adjacent items), resulting in incorrect learning of subsequence representations; (2) Top-k retrieval methods lose a large amount of effective context information when the length of the retrieved subsequence is much smaller than the original sequence, resulting in incomplete sequence representations. To overcome these challenges, we propose a novel lifelong sequential recommendation method with adaptive subsequence compression and contextual fusion. Specifically, an adaptive subsequence compression module is first designed: it utilizes gradient policy sampling to achieve adaptive segmentation of subsequences, thereby retaining their temporal continuity, and introduces a reward function to enhance the similarity of items within subsequences. Second, a subsequence context fusion module is constructed: it leverages causal cross-attention to fuse recent interactions with their subsequence context and to capture correlations among recent items, thereby learning more complete and accurate sequence representations. We conduct extensive experiments on three public long-sequence recommendation datasets. Experimental results demonstrate that our proposed method consistently outperforms a variety of strong baselines in both predictive accuracy and computational efficiency.
Sequential recommendation (SR) learns user preferences based on their historical interaction sequences and provides personalized suggestions. In real-world scenarios, most users can only interact with a handful of items, while the majority of items are seldom consumed. This pervasive long-tail challenge limits the model's ability to learn user preferences. Despite previous efforts to enrich tail items/users with knowledge from head parts or improve tail learning through additional contextual information, they still face the following issues: 1) They struggle to improve the situation where interactions of tail users/items are scarce, leading to incomplete preferences learning for the tail parts. 2) Existing methods often degrade overall or head parts performance when improving accuracy for tail users/items, thereby harming the user experience. In this work, we propose Tail-Aware Data Augmentation (TADA) for long-tail sequential recommendation, which enhances the interaction frequency for tail items/users while maintaining head performance, thereby promoting the model's learning capabilities for the tail. Specifically, we first capture the co-occurrence and correlation among low-popularity items by a linear model. Building upon this, we design two tail-aware augmentation operators, T-Substitute and T-Insert. The former replaces the head item with a relevant item, while the latter utilizes co-occurrence relationships to extend the original sequence by incorporating both head and tail items. The augmented and original sequences are mixed at the representation level to preserve preference knowledge. We further extend the mix operation across different tail-user sequences and augmented sequences to generate richer augmented samples, thereby improving tail performance. Comprehensive experiments demonstrate the superiority of our method. The codes are provided at https://github.com/KingGugu/TADA.
Large-scale online marketplaces and recommender systems are crucial technological foundations for the development of e-commerce. In industrial recommender systems, features play a vital role as they carry essential information for downstream models. Accurate estimation of feature importance is critical, as it helps identify the most useful feature subsets from thousands of candidates for online services. Such a selection enables optimization of online performance while reducing computational burden. To address the feature selection challenges in deep learning, trainable gate-based and sensitivity-based methods have been proposed and proven effective in the industry. However, by analyzing real-world examples, we identified three bias issues that cause feature importance estimation to rely on partial model layers, samples, or gradients, ultimately leading to inaccurate feature importance estimates. We refer to these biases as layer bias, baseline bias, and approximation bias. To mitigate these biases, we propose FairFS, a fair and accurate feature selection algorithm. On one hand, FairFS directly regularizes feature importance estimation across all non-linear transformational layers to avoid layer bias. On the other hand, it employs a smooth baseline feature close to the classifier's decision boundary and an aggregated approximation method to mitigate bias issues. Extensive experiments demonstrate how FairFS mitigates these three biases and achieves state-of-the-art feature selection results.
Despite the success of Graph Neural Networks (GNNs) in modeling recommender systems as bipartite graphs, their ability to capture diverse user-item relations remains limited by the sparsity of observed interactions, which fails to reveal the underlying latent intents. We propose IACLR (Intention Alignment via Contrastive Learning for bipartite graph Recommendation), a framework that constructs an Intent-Graph by augmenting the bipartite recommendation graphs with an implicit intent layer. Instead of relying solely on observed edges, IACLR introduces a set of intent nodes that bridge users and items through shared semantic and behavioral patterns. These nodes are used to construct an Intent-Graph, where they act as both intermediaries that enrich structural connectivity and global anchors that summarize latent user interests. Within this graph, IACLR performs contrastive alignment across multiple data views and enforces consistency among users, intents, and items, thereby enhancing robustness under data sparsity. Experiments on benchmark datasets (e.g., Amazon-books and Yelp) demonstrate that IACLR consistently outperforms strong graph-based, revealing its effectiveness in capturing fine-grained user–item relationships and integrating multi-faceted signals. The framework is applicable to various recommendation scenarios, including academic paper recommendations, e-commerce, and content platforms.
Generative recommendation (GR) is an emerging paradigm that represents each item via a tokenizer as an n-digit semantic ID (SID) and predicts the next item by autoregressively generating its SID conditioned on the user's history. However, two structural properties of SIDs make ARMs ill-suited. First, intra-item consistency: the n digits jointly specify one item, yet the left-to-right causality trains each digit only under its prefix and blocks bidirectional cross-digit evidence, collapsing supervision to a single causal path. Second, inter-digit heterogeneity: digits differ in semantic granularity and predictability, while the uniform next-token objective assigns equal weight to all digits, overtraining easy digits and undertraining hard digits. To address these two issues, we propose DiffGRM, a diffusion-based GR model that replaces the autoregressive decoder with a masked discrete diffusion model (MDM), thereby enabling bidirectional context and any-order parallel generation of SID digits for recommendation. Specifically, we tailor DiffGRM in three aspects: (1) tokenization with Parallel Semantic Encoding (PSE) to decouple digits and balance per-digit information; (2) training with On-policy Coherent Noising (OCN) that prioritizes uncertain digits via coherent masking to concentrate supervision on high-value signals; and (3) inference with Confidence-guided Parallel Denoising (CPD) that fills higher-confidence digits first and generates diverse Top-K candidates. Experiments show consistent gains over strong generative and discriminative recommendation baselines on multiple datasets, improving NDCG@10 by 6.9%–15.5%. Code is available at: https://github.com/liuzhao09/DiffGRM.
Conversational recommender systems (CRSs) aim to provide real-time recommendations through dynamic interactions between users and the system. Recent studies have revealed the value of personalized information derived from users' historical dialogue records in refining user preferences. However, existing methods often utilize the entire historical dialogue of a user indiscriminately, leading to the issue of cognitive negative transfer, wherein historical dialogue sessions impede rather than facilitate current decision-making. This ultimately degrades the performance of conversational recommendations. To address this issue, inspired by the behavioral decision theory, this paper proposes a novel model, Personalization-Driven Agent Debate for Conversational Recommendation, named EyeCRS. EyeCRS is comprised of two core components: (i) The Multi-Agent Debate Module employs supporting and opposing agents to simulate a human-like debate process, thereby enabling a rigorous evaluation of whether historical dialogue sessions may introduce cognitive negative transfer into the recommender. (ii) The Parametric Injection Module, subsequently, parameterizes the historical dialogues that are validated as positive and injects them into the intrinsic parameter space of the downstream recommender, thereby effectively enhancing the model's ability to internalize and utilize personalized knowledge. Experimental results on two real-world datasets show that EyeCRS effectively mitigates cognitive negative transfer and achieves superior performance in conversational recommendation.
Recently, knowledge graphs have been utilised in recommendation systems to improve accuracy by integrating item-side auxiliary information. However, structural user-side knowledge is difficult to construct and integrate due to inherent scarcity and improper granularity. This paper introduces a graph contrastive learning with Semantic transitions-Enhanced DIffusion architecture based on Large Language Models (LLMs) for user-side knowledge-aware Recommendation (SEDIRec). Specifically, our SEDIRec first leverages LLMs to infer user interests from historical behaviors, integrating this user-side information with item-side and collaborative data to construct main views. Then, two contrastive views are generated using diffusion models with semantic transitions: one at the user-side level and the other at the item-side level. For both contrastive views, we integrate user-side or item-side information with collaborative data to generate a user-item graph. Subsequently, each user-item graph is transformed into collaborative data spaces via diffusion models for generating contrastive views. This procedure not only enhances the alignment between user/item-side information and the semantic spaces of collaborative data but also effectively eliminates noise. Extensive experiments on three datasets reveal the superiority of SEDIRec, especially for users with sparse interactions.
Personalization is well studied in search and recommendation, but personalized question answering remains underexplored due to challenges in inferring preferences from long, noisy, implicit contexts and generating responses that are both accurate and aligned with user expectations. To address this, we propose Pathways of Thoughts (PoT), an inference-stage method that applies to any large language model (LLM) without task-specific fine-tuning. PoT models the thinking as an iterative decision process, where the model dynamically selects among cognitive operations such as reasoning, revision, personalization, and clarification. This enables exploration of multiple reasoning trajectories, producing diverse candidate responses that capture different perspectives. PoT then aggregates and reweights these candidates according to inferred user preferences, yielding a final personalized response that benefits from the complementary strengths of diverse reasoning paths. Experiments on the LaMP-QA benchmark show that PoT consistently outperforms competitive baselines, achieving up to a 10.8% relative improvement. Human evaluation further validates these improvements, with annotators preferring PoT in 66% of cases compared to the best-performing baseline and reporting ties in 15% of cases.
Large Language Models (LLMs) have shown strong potential as conversational agents. Yet, their effectiveness remains limited by deficiencies in robust long-term memory—particularly in complex, long-term Web-based services such as online emotional support. However, existing long-term dialogue benchmarks primarily focus on static and explicit fact retrieval, failing to evaluate agents in these critical scenarios where user information is dispersed, implicit, and continuously evolving. To address this gap, we introduce ES-MemEval, a comprehensive benchmark that systematically evaluates five core memory capabilities—information extraction, temporal reasoning, conflict detection, abstention, and user modeling—in long-term emotional support scenarios, covering question answering, summarization, and dialogue generation tasks. To support the benchmark, we also propose EvoEmo, the first multi-session dataset for personalized long-term emotional support scenarios, capturing fragmented, implicit user disclosures and evolving user states. Extensive experiments on open-source long-context, commercial, and retrieval-augmented (RAG) LLMs reveal that explicit long-term memory is essential to reduce hallucinations and enable effective personalization. At the same time, RAG enhances factual consistency but struggles with temporal dynamics and evolving user states. These findings highlight both the potential and limitations of current paradigms, encouraging the development of more robust memory–retrieval integration in long-term personalized dialogue systems.