Audio deepfakes generated by modern TTS and voice conversion systems are increasingly difficult to distinguish from real speech, raising serious risks for security and online trust. While state-of-the- art self-supervised models provide rich multi-layer representations, existing detectors treat layers independently and overlook temporal and hierarchical dependencies critical for identifying synthetic arte- facts. We propose HierCon, a hierarchical layer attention framework combined with margin-based contrastive learning that models de- pendencies across temporal frames, neighbouring layers, and layer groups, while encouraging domain-invariant embeddings. Evalu- ated on ASVspoof 2021 DF and In-the-Wild datasets, our method achieves state-of-the-art performance (1.93% and 6.87% EER), im- proving over independent layer weighting by 36.6% and 22.5% re- spectively. The results and attention visualisations confirm that hierarchical modelling enhances generalisation to cross-domain generation techniques and recording conditions.
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Personalized search ranking systems are critical for driving engagement and revenue in modern e-commerce platforms. Existing methods primarily model users' broad interests from historical behaviors but often fail to explicitly align these with real-time intent expressed in user queries. In this paper, we propose DiffusionGS, a scalable generative framework that treats user queries as explicit intent anchors to extract user interests from long-term, noisy behavior histories. Specifically, we formulate interest extraction as a conditional denoising task, where the user's query guides a conditional diffusion process to produce a robust, user intent-aware representation from their behavioral sequence. A User-aware Denoising Layer (UDL) further refines attention distribution using user-specific profiles. By reframing queries as intent priors and leveraging diffusion-based denoising, our method provides a powerful mechanism for capturing dynamic user interest shifts. Extensive offline and online experiments demonstrate the superiority of DiffusionGS over state-of-the-art methods.
Generative models are increasingly being explored in click-through rate (CTR) prediction field to overcome the limitations of the conventional discriminative paradigm, which rely on a simple binary classification objective. However, existing generative models typically confine the generative paradigm to the training phase, primarily for representation learning. During online inference, they revert to a standard discriminative paradigm, failing to leverage their powerful generative capabilities to further improve prediction accuracy. This fundamental asymmetry between the training and inference phases prevents the generative paradigm from realizing its full potential. To address this limitation, we propose the Symmetric Masked Generative Paradigm for CTR prediction (SGCTR), a novel framework that establishes symmetry between the training and inference phases. Specifically, after acquiring generative capabilities by learning feature dependencies during training, SGCTR applies the generative capabilities during online inference to iteratively redefine the features of input samples, which mitigates the impact of noisy features and enhances prediction accuracy. Extensive experiments validate the superiority of SGCTR, demonstrating that applying the generative paradigm symmetrically across both training and inference significantly unlocks its power in CTR prediction.
In large-scale industrial recommendation systems, retrieval must produce high-quality candidates from massive corpora under strict latency. Recently, Generative Retrieval (GR) has emerged as a viable alternative to Embedding-Based Retrieval (EBR), which quantizes items into a finite token space and decodes candidates autoregressively, providing a scalable path that explicitly models target-history interactions via cross-attention. However, deploying GR in short-video feeds remains challenged by long-short interest interference, context-induced noise in hierarchical SID generation, and the lack of explicit learning from exposed-but-unclicked feedback. To address these challenges, we propose DualGR, which combines (i) a Dual-Branch Long/Short-Term Router (DBR) with selective activation, (ii) Search-based SID Decoding (S2D) that constrains fine-level decoding within the current coarse bucket for efficiency and noise control, and (iii) an Exposure-aware Next-Token Prediction Loss (ENTP-Loss) that treats unclicked exposures as coarse-level hard negatives to promote timely interest fade-out. On the large-scale Kuaishou short-video recommendation system, DualGR has achieved outstanding performance. Online A/B testing shows +0.527% video views and +0.432% watch time lifts, validating DualGR as a practical and effective paradigm for industrial generative retrieval.
Semantic IDs serve as a key component in generative recommendation systems. They not only incorporate open-world knowledge from large language models (LLMs) but also compress the semantic space to reduce generation difficulty. However, existing methods suffer from two major limitations: (1) the lack of contextual awareness in generation tasks leads to a gap between the Semantic ID codebook space and the generation space, resulting in suboptimal recommendations; and (2) suboptimal quantization methods exacerbate semantic loss in LLMs. To address these issues, we propose Dual-Flow Orthogonal Semantic IDs (DOS) method. Specifically, DOS employs a user–item dual-flow framework that leverages collaborative signals to align the Semantic ID codebook space with the generation space. Furthermore, we introduce an orthogonal residual quantization scheme that rotates the semantic space to an appropriate orientation, thereby maximizing semantic preservation. Extensive offline experiments and online A/B testing demonstrate the effectiveness of DOS. The proposed method has been successfully deployed in Meituan's mobile application, serving hundreds of millions of users.
Multilingual Text-Centric Visual Question Answering (TEC-VQA) has become crucial for real-world applications, as it requires fine-grained understanding and reasoning over multilingual scene text. Recent advances in vision-language models (VLMs) have demonstrated strong potential in tackling multimodal tasks. However, most existing approaches rely primarily on textual Chain-of-Thought (CoT) and provide limited support for multilingual multimodal reasoning. To address this gap, we introduce LaV-CoT, the first Language-aware Visual CoT framework with Multi-Aspect Reward Optimization. LaV-CoT incorporates an interpretable multi-stage reasoning pipeline consisting of text summary with bounding box, language identification, spatial object-level captioning, and step-by-step logical reasoning. To improve reasoning accuracy and cross-lingual generalization, we propose a novel verifiable Multi-Aspect Reward Optimization in addition to supervised fine-tuning that incorporates rewards for linguistic consistency, structural fidelity, and response accuracy. Extensive evaluations on public datasets, including MMMB, Multilingual MMBench, and MTVQA, show that LaV-CoT outperforms open-source models of similar size by up to ~9.5% accuracy, even surpassing open-source models more than twice its size, and further exceeding several state-of-the-art proprietary models. Moreover, LaV-CoT has been integrated into our online Intelligent Document Processing platform. A further online A/B test demonstrates an \(\sim\)8.7% improvement in acceptance rate, validating its effectiveness in industrial deployment and commercial applications. Our code is available at this https://github.com/HJNVR/LaV-CoT repository.
Query-service relevance prediction in e-commerce search systems faces strict latency requirements that prevent the direct application of Large Language Models (LLMs). To bridge this gap, we propose a two-stage reasoning distillation framework to transfer reasoning capabilities from a powerful teacher LLM to a lightweight, deployment-friendly student model. In the first stage, we address the limitations of general-purpose LLMs by constructing a domain-adapted teacher model. This is achieved through a three-step process: domain-adaptive pre-training to inject platform knowledge, supervised fine-tuning to elicit reasoning skills, and preference optimization with a multi-dimensional reward model to ensure the generation of reliable and preference-aligned reasoning paths. This teacher can then automatically annotate massive query-service pairs from search logs with both relevance labels and reasoning chains. In the second stage, to address the challenges of architectural heterogeneity in standard distillation, we introduce Contrastive Reasoning Self-Distillation (CRSD). By modeling the behavior of the same student model under ''standard'' and ''reasoning-augmented'' inputs as a teacher-student relationship, CRSD enables the lightweight model to internalize the teacher's complex decision-making mechanisms without needing the explicit reasoning path at inference. Offline evaluations and online A/B testing in the Meituan search advertising system demonstrate that our framework achieves significant improvements across multiple metrics, validating its effectiveness and practical value.
Kuaishou serving hundreds of millions of searches daily, the quality of short-video search is paramount. However, it suffers from a severe Matthew effect on long-tail queries: sparse user behavior data causes models to amplify low-quality content such as clickbait and shallow content. The recent advancements in Large Language Models (LLMs) offer a new paradigm, as their inherent world knowledge provides a powerful mechanism to assess content quality, agnostic to sparse user interactions. To this end, we propose a LLM-driven multimodal reranking framework, which estimates user experience without real user behavior. The approach involves a two-stage training process: the first stage uses multimodal evidence to construct high-quality annotations for supervised fine-tuning, while the second stage incorporates pairwise preference optimization to help the model learn partial orderings among candidates. At inference time, the resulting experience scores are used to promote high-quality but underexposed videos in reranking, and further guide page-level optimization through reinforcement learning. Experiments show that the proposed method achieves consistent improvements over strong baselines in offline metrics including AUC, NDCG@K, and human preference judgement. An online A/B test covering 15% of traffic further demonstrates gains in both user experience and consumption metrics, confirming the practical value of the approach in long-tail video search scenarios.
Effective relevance modeling is crucial for e-commerce search, as it aligns search results with user intent and enhances customer experience. Recent work has leveraged large language models (LLMs) to address the limitations of traditional relevance models, particularly their inability to handle long-tail and ambiguous queries. By incorporating Chain-of-Thought (CoT) reasoning, these approaches further improve both accuracy and interpretability through explicit, multi-step reasoning pathways. However, two key limitations remain: (1) most existing approaches rely on single-perspective CoT reasoning, which fails to capture the multifaceted nature of e-commerce relevance (e.g., user intent vs. attribute-level matching vs. business-specific rules); and (2) although CoT-enhanced LLMs offer rich reasoning capabilities, their high inference latency necessitates knowledge distillation for real-time deployment, yet current distillation methods discard the CoT rationale structure at inference, using it only as a transient auxiliary signal and thereby forfeiting its reasoning utility for online serving. To address these challenges, we propose a novel framework that better exploits CoT semantics throughout the optimization pipeline. Specifically, the teacher model leverages Multi-Perspective CoT (MPCoT) to generate diverse rationales and combines Supervised Fine-Tuning (SFT) with Direct Preference Optimization (DPO) to construct a more robust reasoner. For distillation, we introduce Latent Reasoning Knowledge Distillation (LRKD), which endows a student model with a lightweight inference-time latent reasoning extractor, allowing efficient and low-latency internalization of the LLM's sophisticated reasoning capabilities. Evaluated through offline experiments and online A/B tests on an e-commerce search advertising platform serving tens of millions of users daily, our method delivers significant offline gains, along with a 1.42% online improvement in Revenue Per Mille (RPM) and a 0.4% increase in relevance satisfaction score (RS), demonstrating clear benefits in both commercial performance and user experience.
In recommendation systems, scaling up feature-interaction modules (e.g., Wukong, RankMixer) or user-behavior sequence modules (e.g., LONGER) has achieved notable success. However, these efforts typically proceed on separate tracks, which not only hinders bidirectional information exchange but also prevents unified optimization and scaling. In this paper, we propose Model, a unified Transformer backbone that simultaneously performs user-behavior sequence modeling and feature interaction. Model employs a unified tokenizer to convert both sequential and non-sequential attributes into a single token sequence. The stacked Model blocks share parameters across similar sequential tokens while assigning token-specific parameters to non-sequential tokens. Through causal attention and cross-request KV caching, Model enables precomputation and caching of intermediate representations, significantly reducing computational costs during both training and inference. Experimental results on industrial-scale datasets demonstrate that Model scales efficiently with increasing parameters, consistently outperforms strong baselines, and yields a 5.68% lift in per-user GMV in online A/B tests.
Autonomous Feature Engineering (AFE) is critical for improving predictive performance on tabular data by relieving humans from manual feature crafting. However, traditional AFE lacks the semantic guidance needed to fully exploit domain knowledge. Although large language models (LLMs) can, in principle, emulate experts, existing approaches typically operate in an open code space that directly generates and rewrites entire features; without a compositional structural representation and invariant constraints, edits are coarse and non-local, making it hard to distill interpretable features with high information content and rich hierarchical structure. We propose AFE-Master, a novel LLM-driven AFE framework that shifts feature construction from black-box evolution to structural and semantically rigorous search. AFE-Master uses a domain-specific language (DSL) to explicitly represent feature transformations and parses them into abstract syntax trees (ASTs), enabling the LLM to understand and manipulate feature structures with clear semantics. On this interpretable representation, we employ guided local search (GLS) over syntactic and semantic neighborhoods, making small, checkable edits that efficiently and controllably discover information-dense, hierarchically structured features. Experiments spanning Kaggle and OpenML benchmarks as well as multiple tabular models (XGBoost, MLP, and the frontier TabPFN) show significant gains. At industrial scale, we further conduct a large online A/B test on the advertising recommendation service of a major mobile app store. Starting from a mature, large feature set—167 expert-crafted features refined over two years—we add 20 features automatically generated by AFE-Master. On 100M+ live samples, a well-engineered FiBiNET model achieves +15.11% CPM and +3.01% CTR, demonstrating practical value and transferability under both massive sample volume and a high-feature-count production setting. These results indicate that AFE-Master's semantically guided approach can discover expert-level features beyond the reach of prior methods, pointing to a new generation of interpretable, high-performance AFE techniques.
Generative inference with Large Language Models (LLMs) is the cornerstone of web-scale AI search, where queries are answered using vast, heterogeneous documents retrieved via Retrieval-Augmented Generation (RAG). This paradigm is critically bottlenecked by the cost of self-attention mechanism on long context. The sheer diversity of retrieved web content (multi-sourced, multi-lingual, multi-faceted) makes simple Key-Value (KV) cache optimizations with pre-fixed subsets ineffective, demanding a dynamic, content-aware approach. This challenge, however, introduces a classic chicken-and-egg problem: the model cannot foresee the necessary KV entries for attention without first inferring on the content, yet doing so on the full context is prohibitively expensive. This paper introduces P&F, a unified framework that resolves this dilemma through a core ''probe-and-fetch'' mechanism, which ingeniously integrates with speculative decoding -- an acceleration approach already adopted in web-scale AI search. The probe step repurposes the speculative draft model: while generating candidate tokens, it simultaneously probes the context to predict the most salient KV entries the large model will need for attention. The fetch step immediately acts on this prediction, asynchronously fetching these sparse entries from memory. This synergistic design piggybacks the probing step onto the drafting process, allowing the expensive gathering of a sparse KV cache to be fully masked. Crucially, this co-design breaks the sequential dependency bottleneck that cripples naive integrations of speculative decoding and prefetching due to synchronization issues. Extensive experiments show P&F significantly outperforms state-of-the-art methods in throughput and scalability, offering a practical, drop-in solution. Extensive offline evaluations across various settings and datasets demonstrate that P&F yields superior throughput and scalability compared to advanced baselines, while maintaining model quality across diverse models and scales. In online settings, P&F delivers substantial gains in throughput improvements while preserving response quality, making it well-suited for large-scale industrial deployment in real-time AI Search services.
In modern e-commerce search systems, dense retrieval has become an indispensable component. By computing similarities between query and item (product) embeddings, it efficiently selects candidate products from large-scale repositories. With the breakthroughs in large language models (LLMs), mainstream embedding models have gradually shifted from BERT to LLMs for more accurate text modeling. However, these models still adopt direct-embedding methods, and the semantic accuracy of embeddings remains inadequate. Therefore, contrastive learning is heavily employed to achieve tight semantic alignment between positive pairs. Consequently, such models tend to capture statistical co-occurrence patterns in the training data, biasing them toward shallow lexical and semantic matches. For difficult queries exhibiting notable lexical disparity from target items, the performance degrades significantly. In this work, we propose the Large Reasoning Embedding Model (LREM), which novelly integrates reasoning processes into representation learning. For difficult queries, LREM first conducts reasoning to achieve a deep understanding of the original query, and then produces a reasoning-augmented query embedding for retrieval. This reasoning process effectively bridges the semantic gap between original queries and target items, significantly improving retrieval accuracy. Specifically, we adopt a two-stage training process: the first stage optimizes the LLM on carefully curated Query-CoT-Item triplets with SFT and InfoNCE losses to establish preliminary reasoning and embedding capabilities, and the second stage further refines the reasoning trajectories via reinforcement learning (RL). Extensive offline and online experiments validate the effectiveness of LREM, leading to its deployment on China's largest e-commerce platform since August 2025.
Online financial systems for stock prediction, portfolio optimization, and algorithmic trading must remain robust against rare and volatile market events, but historical data often fails to capture diverse unprecedented financial risks, creating a major bottleneck for systematic stress testing. To address this, we propose Financial Wind Tunnel (FWT), a deployable, retrieval-augmented market simulator that generates realistic, controllable, and adaptable financial dynamics for industrial-scale training and testing. FWT integrates both macro- and micro-level market patterns through a retrieval mechanism that conditions diffusion on relevant trends, supporting real-time and interpretable generation. Unlike existing methods that lack transferability across markets and scales, FWT supports large-scale cross-market pattern synthesis and what-if causal generation, enabling generalizable simulation beyond local historical regimes. We further introduce a simulation-driven optimizer for downstream models, enabling continuous improvement of online quantitative strategies. Deployed in production pipelines on CSI300 and HKSE components, FWT demonstrates measurable gains in stock prediction and portfolio optimization performance while maintaining scalability and operational reliability, offering a practical system for quantitative finance and stress testing.
Online Travel Platforms (OTPs) suffer significant revenue loss from supply strikes, where rooms with physical vacancies appear sold out due to delays in manual inventory updates from hotels. While proactively adding inventory is a potential solution, this intervention faces a dual risk: hotels may later reject the booking, and more critically, the intervention might not generate platform-wide revenue, but merely shift sales from a competing hotel. This paper is the first to formalize the inventory decision on OTPs as a causal inference problem. We propose CS2NET, a Causality-Driven, Scarcity- and Service-Aware Network that estimates the platform-wide Individual Treatment Effect of each inventory addition. CS2NET addresses the unique challenges of the OTP environment by integrating: (1) a Room Type Scarcity Representation module for inferring true room availability, (2) a Hotel Service-Engagement Representation module for predicting hotel acceptance, and (3) a bias-corrected causal framework to estimate platform-level uplift while mitigating selection bias. Extensive experiments and an online A/B test on a major OTP, demonstrate that CS2NET significantly increases confirmed bookings and platform revenue, generating over 10 million RMB in additional annual GMV. We also release the first causality dataset for third-party inventory management.
In recent years, the success of large language models (LLMs) has driven the exploration of scaling laws in recommender systems. However, models that demonstrate scaling laws are actually challenging to deploy in industrial settings for modeling long sequences of user behaviors, due to the high computational complexity of the standard self-attention mechanism. Despite various sparse self-attention mechanisms proposed in other fields, they are not fully suited for recommendation scenarios. This is because user behaviors exhibit personalization and temporal characteristics: different users have distinct behavior patterns, and these patterns change over time, with data from these users differing significantly from data in other fields in terms of distribution. To address these challenges, we propose SparseCTR, an efficient and effective model specifically designed for long-term behaviors of users. To be precise, we first segment behavior sequences into chunks in a personalized manner to avoid separating continuous behaviors and enable parallel processing of sequences. Based on these chunks, we propose a three-branch sparse self-attention mechanism to jointly identify users' global interests, interest transitions, and short-term interests. Furthermore, we design a composite relative temporal encoding via learnable, head-specific bias coefficients, better capturing sequential and periodic relationships among user behaviors. Extensive experimental results show that SparseCTR not only improves efficiency but also outperforms state-of-the-art methods. More importantly, it exhibits an obvious scaling law phenomenon, maintaining performance improvements across three orders of magnitude in FLOPs. In online A/B testing, SparseCTR increased CTR by 1.72% and CPM by 1.41%. Our source code is available at https://github.com/laiweijiang/SparseCTR.
Short-video platforms have rapidly become a new generation of information retrieval systems, where users formulate queries to access desired videos. However, user queries, especially long-tail ones, often suffer from spelling errors, incomplete phrasing, and ambiguous intent, resulting in mismatches between user expectations and retrieved results. While large language models (LLMs) have shown success in long-tail query rewriting within e-commerce, they struggle on short-video platforms, where proprietary content such as short videos, live streams, micro dramas, and user social networks falls outside their training distribution. To address this challenge, we introduce CardRewriter, an LLM-based framework that incorporates domain-specific knowledge to enhance long-tail query rewriting. For each query, our method aggregates multi-source knowledge relevant to the query and summarizes it into an informative and query-relevant knowledge card. This card then guides the LLM to better capture user intent and produce more effective query rewrites. We optimize CardRewriter using a two-stage training pipeline: supervised fine-tuning followed by group relative policy optimization, with a tailored reward system balancing query relevance and retrieval effectiveness. Offline experiments show that CardRewriter substantially improves rewriting quality for queries targeting proprietary content. Online A/B testing further confirms significant gains in long-view rate (LVR) and click-through rate (CTR), along with a notable reduction in initiative query reformulation rate (IQRR). Since September 2025, CardRewriter has been deployed on Kuaishou, one of China's largest short-video platforms, serving hundreds of millions of users daily.
Trends on short-video platforms evolve at a rapid pace, with new content issues emerging every day that fall outside the coverage of existing annotation policies. However, traditional human-driven discovery of emerging issues is too slow, which leads to delayed updates of annotation policies and poses a major challenge for effective content governance. In this work, we propose an automatic issue discovery method based on multimodal LLM agents. Our approach automatically recalls short videos containing potential new issues and applies a two-stage clustering strategy to group them, with each cluster corresponding to a newly discovered issue. The agent then generates updated annotation policies from these clusters, thereby extending coverage to these emerging issues. Our agent has been deployed in the real system. Both offline and online experiments demonstrate that this agent-based method significantly improves the effectiveness of emerging-issue discovery (with an F1 score improvement of over 20%) and enhances the performance of subsequent issue governance (reducing the view count of problematic videos by approximately 15%). More importantly, compared to manual issue discovery, it greatly reduces time costs and substantially accelerates the iteration of annotation policies.
Generative Recommenders (GRs), exemplified by the Hierarchical Sequential Transduction Unit (HSTU), have emerged as a powerful paradigm for modeling long user interaction sequences. However, we observe that their ''flat-sequence'' assumption overlooks the rich, intrinsic structure of user behavior. This leads to two key limitations: a failure to capture the temporal hierarchy of session-based engagement, and computational inefficiency, as dense attention introduces significant noise that obscures true preference signals within semantically sparse histories, which deteriorates the quality of the learned representations. To this end, we propose a novel framework named HPGR (Hierarchical and Preference-aware Generative Recommender), built upon a two-stage paradigm that injects these crucial structural priors into the model to handle the drawback. Specifically, HPGR comprises two synergistic stages. First, a structure-aware pre-training stage employs a session-based Masked Item Modeling (MIM) objective to learn a hierarchically-informed and semantically rich item representation space. Second, a preference-aware fine-tuning stage leverages these powerful representations to implement a Preference-Guided Sparse Attention mechanism, which dynamically constrains computation to only the most relevant historical items, enhancing both efficiency and signal-to-noise ratio. Empirical experiments on a large-scale proprietary industrial dataset from APPGallery and an online A/B test verify that HPGR achieves state-of-the-art performance over multiple strong baselines, including HSTU and MTGR.