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Personalized news recommendation is highly time-sensitive, as user interests are often driven by emerging events, trending topics, and shifting real-world contexts. These dynamics make it essential to model not only users' long-term preferences, which reflect stable reading habits and high-order collaborative patterns, but also their short-term, context-dependent interests that change rapidly over time. However, most existing approaches rely on a single static interaction graph, which struggles to capture both long-term preference patterns and short-term interest changes as user behavior evolves. To address this challenge, we propose a unified framework that learns user preferences from both global and local temporal perspectives. A global preference modeling component captures long-term collaborative signals from the overall interaction graph, while a local preference modeling component partitions historical interactions into stage-wise temporal subgraphs to represent short-term dynamics. Within this module, an LSTM branch models the progressive evolution of recent interests, and a self-attention branch captures long-range temporal dependencies. Extensive experiments on two large-scale real-world datasets show that our approach consistently outperforms strong baselines and delivers fresher and more relevant recommendations across diverse user behaviors and temporal settings.
Continual Web personalization is essential for engagement, yet real-world non-stationarity and privacy constraints make it hard to adapt quickly without forgetting long-term preferences. We target this gap by seeking a privacy-conscious, parameter-efficient interface that controls stability--plasticity at the user/session level while tying user memory to a shared semantic prior. We propose ProtoFed-SP, a prompt-based framework that injects dual-timescale soft prompts into a frozen backbone: a fast, sparse short-term prompt tracks session intent, while a slow long-term prompt is anchored to a small server-side prototype library that is continually refreshed via differentially private federated aggregation. Queries are routed to Top-M prototypes to compose a personalized prompt. Across eight benchmarks, ProtoFed-SP improves NDCG@10 by +2.9% and HR@10 by +2.0% over the strongest baselines, with notable gains on Amazon-Books (+5.0% NDCG vs. INFER), H&M (+2.5% vs. Dual-LoRA), and Taobao (+2.2% vs. FedRAP). It also lowers forgetting (AF) and Steps-to-95% and preserves accuracy under practical DP budgets. Our contribution is a unifying, privacy-aware prompting interface with prototype anchoring that delivers robust continual personalization and offers a transparent, controllable mechanism to balance stability and plasticity in deployment.
Multi-behavior recommendation faces a critical challenge in practice: auxiliary behaviors (e.g., clicks and carts) are often noisy, weakly correlated, or semantically misaligned with the target behavior (e.g., purchase), which leads to biased preference learning and suboptimal performance. While existing methods attempt to fuse these heterogeneous signals, they inherently lack a principled mechanism to ensure robustness against such behavioral inconsistency. In this work, we propose Robust Multi-Behavior Recommendation towards Target Behaviors (RMBRec), a robust multi-behavior recommendation framework grounded in an information-theoretic robustness principle. We interpret robustness as a joint process of maximizing predictive information while minimizing its variance across heterogeneous behavioral environments. Under this perspective, the Representation Robustness Module (RRM) enhances local semantic consistency by maximizing the mutual information between users' auxiliary and target representations, whereas the Optimization Robustness Module (ORM) enforces global stability by minimizing the variance of predictive risks across behaviors, which serves as an efficient approximation to invariant risk minimization. This local–global collaboration bridges representation purification and optimization invariance in a theoretically coherent manner. Extensive experiments on three real-world datasets demonstrate that RMBRec not only outperforms state-of-the-art methods in accuracy but also maintains remarkable stability under various noise perturbations. For reproducibility, our code is available at https://github.com/miaomiao-cai2/RMBRec/.
Large Language Models (LLMs) have been widely applied across multiple domains for their broad knowledge and strong reasoning capabilities. However, applying them to recommendation systems is challenging since it is hard for LLMs to extract user preferences from large, sparse user-item logs, and real-time per-user ranking over the full catalog is too time-consuming to be practical. Moreover, many existing recommender systems focus solely on ranking items while overlooking explanations, which could help improve predictive accuracy and make recommendations more convincing to users. Inspired by recent works that achieve strong recommendation performance by forecasting near-term item popularity, we propose TRAIL (TRend and explAnation Integrated Learner). TRAIL is a fine-tuned LLM that jointly predicts short-term item popularity and generates faithful natural-language explanations. It employs contrastive learning with positive and negative pairs to align its scores and explanations with structured trend signals, yielding accurate and explainable popularity predictions. Extensive experiments show that TRAIL outperforms strong baselines and produces coherent, well-grounded explanations.
Click-through rate (CTR) prediction plays a pivotal role in online advertising and recommender systems. Despite notable progress in modeling user preferences from historical behaviors, two key challenges persist. First, exsiting discriminative paradigms focus on matching candidates to user history, often overfitting to historically dominant features and failing to adapt to rapid interest shifts. Second, a critical information chasm emerges from the point-wise ranking paradigm. By scoring each candidate in isolation, CTR models discard the rich contextual signal implied by the recalled set as a whole, leading to a misalignment where long-term preferences often override the user's immediate, evolving intent. To address these issues, we propose GenCI, a generative user intent framework that leverages semantic interest cohorts to model dynamic user preferences for CTR prediction. The framework first employs a generative model, trained with a next-item prediction (NTP) objective, to proactively produce candidate interest cohorts. These cohorts serve as explicit, candidate-agnostic representations of a user's immediate intent. A hierarchical candidate-aware network then injects this rich contextual signal into the ranking stage, refining them with cross-attention to align with both user history and the target item. The entire model is trained end-to-end, creating a more aligned and effective CTR prediction pipeline. Extensive experiments on three widely used datasets demonstrate the effectiveness of our approach.
Large Language Models (LLMs) have recently gained increasing attention in the field of recommendation. Existing LLM-based methods typically represent items as token sequences, and apply attention layers on these tokens to generate recommendations. However, by inheriting the standard attention mechanism, these methods focus on modeling token-level relations. This token-centric focus overlooks the item as the fundamental unit of recommendation, preventing existing methods from effectively capturing collaborative relations at the item level. In this work, we revisit the role of tokens in LLM-driven recommendation and categorize their relations into two types: (1) intra-item token relations, which present the content semantics of an item, e.g., name, color, and size; and (2) inter-item token relations, which encode collaborative relations across items. Building on these insights, we propose a novel framework with an item-aware attention mechanism (IAM) to enhance LLMs for recommendation. Specifically, IAM devises two complementary attention layers: (1) an intra-item attention layer, which restricts attention to tokens within the same item, modeling item content semantics; and (2) an inter-item attention layer, which attends exclusively to token relations across items, capturing item collaborative relations. Through this stacked design, IAM explicitly emphasizes items as the fundamental units in recommendation, enabling LLMs to effectively exploit item-level collaborative relations. Extensive experiments on several public datasets demonstrate the effectiveness of IAM in enhancing LLMs for personalized recommendation.
Large language models (LLMs), owing to their extensive open-domain knowledge and semantic reasoning capabilities, have been increasingly integrated into recommender systems (RS). However, a substantial gap remains between the pre-training objectives of LLMs and the specific requirements of recommendation tasks. To address this gap, supervised fine-tuning (SFT) is commonly performed on specially curated recommendation datasets to further enhance their predictive ability. Despite its success, SFT exhibits a critical limitation: it induces Context Bias, whereby the model over-relies on auxiliary tokens—such as task descriptions and prefix-generated tokens—while underutilizing core user interaction tokens that encode user-specific preferences. This bias not only undermines recommendation accuracy but also raises unfairness concerns. To address this issue, we propose Group Distributionally Robust Optimization-based Tuning (GDRT), a novel fine-tuning paradigm that enforces consistent model performance across token groups with varying degrees of relevance to auxiliary tokens. By adaptively upweighting underperforming groups, typically those weakly correlated with auxiliary tokens, GDRT shifts the model's attention from superficial auxiliary cues to informative user interaction tokens, thereby mitigating context bias. Extensive experiments conducted on three public datasets demonstrate that GDRT effectively mitigates context bias, yielding substantial improvements in recommendation accuracy (with an average NDCG@10 gain of 24.29%) and significantly enhancing recommendation fairness. The code is available at https://github.com/WANGBohaO-jpg/GDRT.
Cross-domain recommendation forms a crucial component in recommendation systems. It leverages auxiliary information through source domain tasks or features to enhance target domain recommendations. However, incorporating inconsistent source domain tasks may result in insufficient cross-domain modeling or negative transfer. While incorporating source domain features without considering the underlying causal relationships may limit their contribution to final predictions. Thus, a natural idea is to directly train a cross-domain representation on a causality-labeled dataset from the source to target domain. Yet this direction has been rarely explored, as identifying unbiased real causal labels is highly challenging in real-world scenarios. In this work, we attempt to take a first step in this direction by proposing a causality-enhanced framework, named CE-CDR. Specifically, we first reformulate the cross-domain recommendation as a causal graph for principled guidance. We then construct a causality-aware dataset heuristically. Subsequently, we derive a theoretically unbiased Partial Label Causal Loss to generalize beyond the biased causality-aware dataset to unseen cross-domain patterns, yielding an enriched cross-domain representation, which is then fed into the target model to enhance target-domain recommendations. Theoretical and empirical analyses, as well as extensive experiments, demonstrate the rationality and effectiveness of CE-CDR and its general applicability as a model-agnostic plugin. Moreover, it has been deployed in production since April 2025, showing its practical value in real-world applications.
Recommender systems (RS) aim to retrieve a small set of items that best match individual user preferences. Naturally, RS place primary emphasis on the quality of the Top-K results rather than performance across the entire item set. However, estimating Top-K accuracy (e.g., Precision@K, Recall@K) requires determining the ranking positions of items, which imposes substantial computational overhead and poses significant challenges for optimization. In addition, RS often suffer from distribution shifts due to evolving user preferences or data biases, further complicating the task. To address these issues, we propose Talos, a loss function that is specifically designed to optimize the Top-K recommendation accuracy. Talos leverages a quantile technique that replaces the complex ranking-dependent operations into simpler comparisons between predicted scores and learned score thresholds. We further develop a sampling-based regression algorithm for efficient and accurate threshold estimation, and introduce a constraint term to maintain optimization stability by preventing score inflation. Additionally, we incorporate a tailored surrogate function to address discontinuity and enhance robustness against distribution shifts. Comprehensive theoretical analyzes and empirical experiments are conducted to demonstrate the effectiveness, efficiency, convergence, and distributional robustness of Talos. The code and the additional appendix are available at https://github.com/cynthia-shengjia/WWW-2026-Talos.
Expert-sharing patterns have emerged as promising paradigms for multi-task learning (MTL) in recommender systems, enabling efficient resource allocation and dynamic modeling of diverse tasks. In this paper, we observe that high-gating (leader) and low-gating (auxiliary) experts play distinct roles in MTL: leader experts dominate task-specific predictions, while auxiliary experts, despite their lower gating scores, often contain complementary knowledge that can enhance model performance. However, critical challenges persist: how to effectively identify and utilize the knowledge of the leader and auxiliary experts in a synergistic manner? To address this, we propose a novel Dynamic Experts Synergy (DES) mechanism that integrates Entropy-driven Experts Classification (EEC) and Multi-view Knowledge Recycle (MVKR). EEC dynamically partitions experts into leader and auxiliary groups by analyzing task-specific prediction and gating entropy, enabling adaptive allocation aligned with real-time task difficulty. MVKR effectively revisits knowledge from auxiliary experts through utility, diversity, and task-relatedness perspectives, ensuring comprehensive knowledge utilization. Extensive experiments on five datasets demonstrate the superiority of our DES against state-of-the-art methods.
Sequential recommendation aims to predict users' next interaction with items by analyzing their historical behavior. However, the limited quality of item representations remains a critical bottleneck. While pre-trained large language models (LLMs) can provide rich semantic representations, existing approaches only rely on static encoding of fixed attributes, overlooking the crucial role of target audiences in defining item identity. Moreover, the semantic space struggles to reflect actual user behavior, resulting in a significant gap between semantic representations and behavioral patterns. To address these limitations, we propose GenAIR, a general framework that empowers sequential recommendation with Generative Archetype-grounded Item Representations. Specifically, we first leverage an LLM to analyze item metadata and infer textual description of the Archetype, which represents the conceptual profile of the item's ideal target audience. We then extract the corresponding embeddings in a single forward pass. Further, to ground these generative archetypes in real-world behavior, we introduce a behavioral calibration objective, which explicitly incorporates behavioral signals from actual interactions. This objective adjusts the structure of the embedding space to reflect empirical patterns. GenAIR enables seamless integration with most existing models while maintaining high efficiency. Comprehensive experiments conducted on three real-world datasets demonstrate that GenAIR significantly improves the performance of various sequential recommendation models and consistently outperforms state-of-the-art baseline approaches. Implementation codes are available at https://github.com/AI-Santiago/GenAIR.
Federated recommender systems enable collaborative model training while keeping user interaction data local and sharing only essential model parameters, thereby mitigating privacy risks. However, existing methods overlook a critical issue, i.e., the stable learning of a generalized item embedding throughout the federated recommender system training process. Item embedding plays a central role in facilitating knowledge sharing across clients. Yet, under the cross-device setting, local data distributions exhibit significant heterogeneity and sparsity, exacerbating the difficulty of learning generalized embeddings. These factors make the stable learning of generalized item embeddings both indispensable for effective federated recommendation and inherently difficult to achieve. To fill this gap, we propose a new federated recommendation framework, named Federated Recommendation with Generalized Embedding Learning (FedRecGEL). We reformulate the federated recommendation problem from an item-centered perspective and cast it as a multi-task learning problem, aiming to learn generalized embeddings throughout the training procedure. Based on theoretical analysis, we employ sharpness-aware minimization to address the generalization problem, thereby stabilizing the training process and enhancing recommendation performance. Extensive experiments on four datasets demonstrate the effectiveness of FedRecGEL in significantly improving federated recommendation performance. Our code is available at https://github.com/anonymifish/FedRecGEL.
Cold-start remains a fundamental challenge in recommendation systems due to the scarcity of interaction data. Recent methods address this issue by leveraging semantic ID embeddings and cross-domain transfer techniques, achieving notable progress. However, the common practice of learning semantic ID embeddings and training the recommendation model in separate stages hinders the generalization capability of semantic IDs throughout the training process. In this work, we propose Sharpness-Consistent Cross-Domain Recommendation (SC2 Rec), a novel framework designed to enhance the generalization of semantic ID-based models in cold-start scenarios. SC2 Rec alternately optimizes the sharpness of the loss landscape and enforces landscape consistency between warm and cold domains, leading to unified and flatter minima and improved generalization. Extensive experiments on industrial datasets demonstrate the effectiveness of SC2 Rec. Furthermore, we release a high-quality dataset to facilitate further research in this area.
User-centric recommendation has become essential for delivering personalized services, as it enables systems to adapt to users' evolving behaviors while respecting their long-term preferences and privacy constraints. Although federated learning offers a promising alternative to centralized training, existing approaches largely overlook user behavior dynamics, leading to temporal forgetting and weakened collaborative personalization. In this work, we propose FCUCR, a federated continual recommendation framework designed to support long-term personalization in a privacy-preserving manner. To address temporal forgetting, we introduce a time-aware self-distillation strategy that implicitly retains historical preferences during local model updates. To tackle collaborative personalization under heterogeneous user data, we design an inter-user prototype transfer mechanism that enriches each client's representation using knowledge from similar users while preserving individual decision logic. Extensive experiments on four public benchmarks demonstrate the superior effectiveness of our approach, along with strong compatibility and practical applicability. Code is available at https://github.com/Poizoner/code4FCUCR_www2026.
Federated Recommendation (FR) has emerged as a promising paradigm for addressing the learn-to-rank problem in a privacy-preserving manner. However, effectively incorporating multimodal item features into FR remains an open challenge, due to efficiency constraints, distribution heterogeneity, and feature utilization alignment with the recommendation objective. To tackle these issues, we propose GFMFR, a novel multimodal fusion framework for federated recommendation. Specifically, multimodal representation learning is offloaded to the server, which stores item content and employs a high-capacity encoder to generate expressive representations, thereby alleviating the computational burden on clients. In addition, a group-aware multimodal aggregation mechanism learns shared representations for users with similar interests, enabling knowledge sharing while alleviating distribution heterogeneity. Finally, GFMFR adopts a preference-guided distillation strategy that leverages multimodal information in a way directly aligned with recommendation objectives. The proposed framework can be seamlessly integrated into existing federated recommender systems, enhancing their effectiveness by incorporating multimodal features. Extensive experiments on five benchmark datasets demonstrate that GFMFR consistently outperforms state-of-the-art multimodal FR baselines. The implementation code is available. https://github.com/Zhangwp2420/GFMFR.
Proactive news recommendation seeks to guide users over extended interaction sessions towards a cultivated interest in targeted news, thereby shaping public opinion and contributing to social stability. Conventional news recommendation algorithms, by contrast, are largely passive: they rely solely on a user's historical preferences, a practice that exacerbates filter-bubble effects and opinion polarization. To mitigate these drawbacks, proactive news recommendation strategically adjusts the sequence of suggested articles so that users gradually cultivate an interest in a target. This paradigm, however, presents three central challenges: (i) accurately modeling a user's receptiveness to novelty; (ii) tracking evolving interests across multiple rounds of proactive recommendation; and (iii) selecting intermediary articles that balance immediate relevance with long-term target guidance. To tackle these challenges, we introduce ONeRec, a novel framework towards user Openness-aware and adaptive proactive News Recommendation. ONeRec steers users towards target news by adaptively recommending target-relevant intermediate news items according to the user's openness and current interest. ONeRec incorporates two personalized mechanisms: an openness coefficient, derived from reading history, that models a user's tolerance for novelty and balances interest matching with target guidance; and an evolutionary coefficient, which dynamically updates user interest as they engage with recommended news. To support offline training and evaluation, we further employ a Large Language Model agent to simulate user feedback. Extensive experiments on the public MIND dataset demonstrate that ONeRec consistently outperforms strong baselines in proactive news recommendation scenarios.
In real-world scenarios, users tend to engage with a small set of popular items, while a large number of long-tail items receive little to no interaction. This long-tail phenomenon substantially impairs recommendation quality. Although prior approaches have attempted to address this issue, the absence of sufficient collaborative signals remains a major obstacle. With the advent of Large Language Models (LLMs), recent studies have explored leveraging LLM-derived semantics to enrich recommendation models. These approaches aim to incorporate textual or contextual knowledge to compensate for limited user-item interactions. A key challenge, however, lies in effectively integrating semantic signals with collaborative representations, which originate from different modalities and learning dynamics. To tackle this, We propose a novel framework, called FCRLLM (the Flipped Classroom with LLM), for long-tail sequential recommendation that aligns collaborative and LLM-based semantic representations. The flipped classroom mechanism dynamically updates the teacher representation to align with the student's attention, enabling more effective integration of semantic and collaborative information. This alignment is implemented via an energy-based formulation inspired by Hopfield networks. To validate its effectiveness, we conduct extensive experiments on three real-world datasets and demonstrate that FCRLLM consistently improves recommendation performance regardless of item popularity or user activity.
The performance of Recommender Systems (RS) varies significantly across users, yet the underlying reasons for this variance remain poorly understood. This paper introduces a unified framework to analyze and explain this performance gap by quantifying user profile characteristics. We propose two novel, information-theoretic measures: Mean Surprise (𝑆(𝑢)), which captures a user's deviation from popular items and is closely related to popularity bias, and Mean Conditional Surprise (𝐂𝑆(𝑢)), which measures the internal coherence of a user's interactions in a domain-agnostic manner. Through extensive experiments on 7 algorithms and 9 datasets, we demonstrate that these measures are strong predictors of recommendation performance. Our analysis reveals that performance gains from complex models are concentrated on ''coherent'' users, while all algorithms perform poorly on ''incoherent'' users. We show how these measures provide practical utility for the Web community by: (1) enabling robust, stratified evaluation to identify model weaknesses; (2) facilitating a novel analysis of the behavioral alignment of recommendations; and (3) guiding targeted system design, which we validate by training a specialized model on a segment of ''coherent'' users that achieves superior performance for that group with significantly less data. This work provides a new lens for understanding user behavior and offers practical tools for building more robust and efficient large-scale recommender systems.