Creativity is the heart and soul of advertising services. Effective creatives can create a win-win scenario: advertisers each target users and achieve marketing objectives more effectively, users more quickly find products of interest, and platforms generate more advertising revenue. With the advent of AI-Generated Content, advertisers now can produce vast amounts of creative content at a minimal cost. The current challenge lies in how advertising systems can select the most pertinent creative in real-time for each user personally. Existing methods typically perform serial ranking of ads or creatives, limiting the creative module in terms of both effectiveness and efficiency. In this paper, we propose for the first time a novel architecture for online parallel estimation of ads and creatives ranking, as well as the corresponding offline joint optimization model. The online architecture enables sophisticated personalized creative modeling while reducing overall latency. The offline joint model for CTR estimation allows mutual awareness and collaborative optimization between ads and creatives. Additionally, we optimize the offline evaluation metrics for the implicit feedback sorting task involved in ad creative ranking. We conduct extensive experiments to compare ours with two state-of-the-art approaches. The results demonstrate the effectiveness of our approach in both offline evaluations and real-world advertising platforms online in terms of response time, CTR, and CPM.
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Negative sampling stands as a pivotal technique in dense retrieval, essential for training effective retrieval models and significantly impacting retrieval performance. While existing negative sampling methods have made commendable progress by leveraging hard negatives, a comprehensive guiding principle for constructing negative candidates and designing negative sampling distributions is still lacking. To bridge this gap, we embark on a theoretical analysis of negative sampling in dense retrieval. This exploration culminates in the unveiling of the quasi-triangular principle, a novel framework that elucidates the triangular-like interplay between query, positive document, and negative document. Fueled by this guiding principle, we introduce TriSampler, a straightforward yet highly effective negative sampling method. The keypoint of TriSampler lies in its ability to selectively sample more informative negatives within a prescribed constrained region. Experimental evaluation show that TriSampler consistently attains superior retrieval performance across a diverse of representative retrieval models.
Graph Neural Networks (GNNs) have shown great performance in learning representations for graph-structured data. However, recent studies have found that the interference between topology and attribute can lead to distorted node representations. Most GNNs are designed based on homophily assumptions, thus they cannot be applied to graphs with heterophily. This research critically analyzes the propagation principles of various GNNs and the corresponding challenges from an optimization perspective. A novel GNN called Graph Neural Networks with Soft Association between Topology and Attribute (GNN-SATA) is proposed. Different embeddings are utilized to gain insights into attributes and structures while establishing their interconnections through soft association. Further as integral components of the soft association, a Graph Pruning Module (GPM) and Graph Augmentation Module (GAM) are developed. These modules dynamically remove or add edges to the adjacency relationships to make the model better fit with graphs with homophily or heterophily. Experimental results on homophilic and heterophilic graph datasets convincingly demonstrate that the proposed GNN-SATA effectively captures more accurate adjacency relationships and outperforms state-of-the-art approaches. Especially on the heterophilic graph dataset Squirrel, GNN-SATA achieves a 2.81% improvement in accuracy, utilizing merely 27.19% of the original number of adjacency relationships. Our code is released at https://github.com/wwwfadecom/GNN-SATA.
Fine-Tuning Large Language Model Based Explainable Recommendation with Explainable Quality Reward
PDF ↗Large language model-based explainable recommendation (LLM-based ER) systems can provide remarkable human-like explanations and have widely received attention from researchers. However, the original LLM-based ER systems face three low-quality problems in their generated explanations, i.e., lack of personalization, inconsistency, and questionable explanation data. To address these problems, we propose a novel LLM-based ER model denoted as LLM2ER to serve as a backbone and devise two innovative explainable quality reward models for fine-tuning such a backbone in a reinforcement learning paradigm, ultimately yielding a fine-tuned model denoted as LLM2ER-EQR, which can provide high-quality explanations. LLM2ER-EQR can generate personalized, informative, and consistent high-quality explanations learned from questionable-quality explanation datasets. Extensive experiments conducted on three real-world datasets demonstrate that our model can generate fluent, diverse, informative, and highly personalized explanations.
FairSIN: Achieving Fairness in Graph Neural Networks through Sensitive Information Neutralization
PDF ↗Despite the remarkable success of graph neural networks (GNNs) in modeling graph-structured data, like other machine learning models, GNNs are also susceptible to making biased predictions based on sensitive attributes, such as race and gender. For fairness consideration, recent state-of-the-art (SOTA) methods propose to filter out sensitive information from inputs or representations, e.g., edge dropping or feature masking. However, we argue that such filtering-based strategies may also filter out some non-sensitive feature information, leading to a sub-optimal trade-off between predictive performance and fairness. To address this issue, we unveil an innovative neutralization-based paradigm, where additional Fairness-facilitating Features (F3) are incorporated into node features or representations before message passing. The F3 are expected to statistically neutralize the sensitive bias in node representations and provide additional nonsensitive information. We also provide theoretical explanations for our rationale, concluding that F3 can be realized by emphasizing the features of each node’s heterogeneous neighbors (neighbors with different sensitive attributes). We name our method as FairSIN, and present three implementation variants from both data-centric and model-centric perspectives. Experimental results on five benchmark datasets with three different GNN backbones show that FairSIN significantly improves fairness metrics while maintaining high prediction accuracies. Codes and appendix can be found at https://github.com/BUPT-GAMMA/FariSIN.
Hypergraph captures high-order information in structured data and obtains much attention in machine learning and data mining. Existing approaches mainly learn representations for hypervertices by transforming a hypergraph to a standard graph, or learn representations for hypervertices and hyperedges in separate spaces. In this paper, we propose a hypergraph expansion method to transform a hypergraph to a standard graph while preserving high-order information. Different from previous hypergraph expansion approaches like clique expansion and star expansion, we transform both hypervertices and hyperedges in the hypergraph to vertices in the expanded graph, and construct connections between hypervertices or hyperedges, so that richer relationships can be used in graph learning. Based on the expanded graph, we propose a learning model to embed hypervertices and hyperedges in a joint representation space. Compared with the method of learning separate spaces for hypervertices and hyperedges, our method is able to capture common knowledge involved in hypervertices and hyperedges, and also improve the data efficiency and computational efficiency. To better leverage structure information, we minimize the graph reconstruction loss to preserve the structure information in the model. We perform experiments on both hypervertex classification and hyperedge classification tasks to demonstrate the effectiveness of our proposed method.
While self-supervised graph pretraining techniques have shown promising results in various domains, their application still experiences challenges of limited topology learning, human knowledge dependency, and incompetent multi-level interactions. To address these issues, we propose a novel solution, Dual-level Graph self-supervised Pretraining with Motif discovery (DGPM), which introduces a unique dual-level pretraining structure that orchestrates node-level and subgraph-level pretext tasks. Unlike prior approaches, DGPM autonomously uncovers significant graph motifs through an edge pooling module, aligning learned motif similarities with graph kernel-based similarities. A cross-matching task enables sophisticated node-motif interactions and novel representation learning. Extensive experiments on 15 datasets validate DGPM's effectiveness and generalizability, outperforming state-of-the-art methods in unsupervised representation learning and transfer learning settings. The autonomously discovered motifs demonstrate the potential of DGPM to enhance robustness and interpretability.
Graph-based fraud detection (GFD) can be regarded as a challenging semi-supervised node binary classification task. In recent years, Graph Neural Networks (GNN) have been widely applied to GFD, characterizing the anomalous possibility of a node by aggregating neighbor information. However, fraud graphs are inherently heterophilic, thus most of GNNs perform poorly due to their assumption of homophily. In addition, due to the existence of heterophily and class imbalance problem, the existing models do not fully utilize the precious node label information. To address the above issues, this paper proposes a semi-supervised GNN-based fraud detector SEC-GFD. This detector includes a hybrid filtering module and a local environmental constraint module, the two modules are utilized to solve heterophily and label utilization problem respectively. The first module starts from the perspective of the spectral domain, and solves the heterophily problem to a certain extent. Specifically, it divides the spectrum into various mixed-frequency bands based on the correlation between spectrum energy distribution and heterophily. Then in order to make full use of the node label information, a local environmental constraint module is adaptively designed. The comprehensive experimental results on four real-world fraud detection datasets denote that SEC-GFD outperforms other competitive graph-based fraud detectors. We release our code at https://github.com/Sunxkissed/SEC-GFD.
Reasoning with knowledge graphs (KGs) has primarily focused on triple-shaped facts. Recent advancements have been explored to enhance the semantics of these facts by incorporating more potent representations, such as hyper-relational facts. However, these approaches are limited to atomic facts, which describe a single piece of information. This paper extends beyond atomic facts and delves into nested facts, represented by quoted triples where subjects and objects are triples themselves (e.g., ((BarackObama, holds_position, President), succeed_by, (DonaldTrump, holds_position, President))). These nested facts enable the expression of complex semantics like situations over time and logical patterns} over entities and relations. In response, we introduce NestE, a novel KG embedding approach that captures the semantics of both atomic and nested factual knowledge. NestE represents each atomic fact as a 1*3 matrix, and each nested relation is modeled as a 3*3 matrix that rotates the 1*3 atomic fact matrix through matrix multiplication. Each element of the matrix is represented as a complex number in the generalized 4D hypercomplex space, including (spherical) quaternions, hyperbolic quaternions, and split-quaternions. Through thorough analysis, we demonstrate the embedding's efficacy in capturing diverse logical patterns over nested facts, surpassing the confines of first-order logic-like expressions. Our experimental results showcase NestE's significant performance gains over current baselines in triple prediction and conditional link prediction. The code and pre-trained models are open available at https://github.com/xiongbo010/NestE.
Training neural networks with good generalization requires large computational costs in many deep learning methods due to large-scale datasets and over-parameterized models. Despite the emergence of a number of coreset selection methods to reduce the computational costs, the problem of coreset distribution bias, i.e., the skewed distribution between the coreset and the entire dataset, has not been well studied. In this paper, we find that the closer the feature distribution of the coreset is to that of the entire dataset, the better the generalization performance of the coreset, particularly under extreme pruning. This motivates us to propose a simple yet effective method for coreset selection to alleviate the distribution bias between the coreset and the entire dataset, called feature distribution matching (FDMat). Unlike gradient-based methods, which selects samples with larger gradient values or approximates gradient values of the entire dataset, FDMat aims to select coreset that is closest to feature distribution of the entire dataset. Specifically, FDMat transfers coreset selection as an optimal transport problem from the coreset to the entire dataset in feature embedding spaces. Moreover, our method shows strong robustness due to the removal of samples far from the distribution, especially for the entire dataset containing noisy and class-imbalanced samples. Extensive experiments on multiple benchmarks show that FDMat can improve the performance of coreset selection than existing coreset methods. The code is available at https://github.com/successhaha/FDMat.
CI-STHPAN: Pre-trained Attention Network for Stock Selection with Channel-Independent Spatio-Temporal Hypergraph
PDF ↗Quantitative stock selection is one of the most challenging FinTech tasks due to the non-stationary dynamics and complex market dependencies. Existing studies rely on channel mixing methods, exacerbating the issue of distribution shift in financial time series. Additionally, complex model structures they build make it difficult to handle very long sequences. Furthermore, most of them are based on predefined stock relationships thus making it difficult to capture the dynamic and highly volatile stock markets. To address the above issues, in this paper, we propose Channel-Independent based Spatio-Temporal Hypergraph Pre-trained Attention Networks (CI-STHPAN), a two-stage framework for stock selection, involving Transformer and HGAT based stock time series self-supervised pre-training and stock-ranking based downstream task fine-tuning. We calculate the similarity of stock time series of different channel in dynamic intervals based on Dynamic Time Warping (DTW), and further construct channel-independent stock dynamic hypergraph based on the similarity. Experiments with NASDAQ and NYSE markets data over five years show that our framework outperforms SOTA approaches in terms of investment return ratio (IRR) and Sharpe ratio (SR). Additionally, we find that even without introducing graph information, self-supervised learning based on the vanilla Transformer Encoder also surpasses SOTA results. Notable improvements are gained on the NYSE market. It is mainly attributed to the improvement of fine-tuning approach on Information Coefficient (IC) and Information Ratio based IC (ICIR), indicating that the fine-tuning method enhances the accuracy and stability of the model prediction.
Large Language Models (LLMs) have revolutionized natural language processing tasks, demonstrating their exceptional capabilities in various domains. However, their potential for graph semantic mining in job recommendations remains largely unexplored. This paper focuses on unveiling the capability of large language models in understanding behavior graphs and leveraging this understanding to enhance recommendations in online recruitment, including promoting out-of-distribution (OOD) applications. We present a novel framework that harnesses the rich contextual information and semantic representations provided by large language models to analyze behavior graphs and uncover underlying patterns and relationships. Specifically, we propose a meta-path prompt constructor that aids LLM recommender in grasping the semantics of behavior graphs for the first time and design a corresponding path augmentation module to alleviate the prompt bias introduced by path-based sequence input. By facilitating this capability, our framework enables personalized and accurate job recommendations for individual users. We evaluate the effectiveness of our approach on comprehensive real-world datasets and demonstrate its ability to improve the relevance and quality of recommended results. This research not only sheds light on the untapped potential of large language models but also provides valuable insights for developing advanced recommendation systems in the recruitment market. The findings contribute to the growing field of natural language processing and offer practical implications for enhancing job search experiences.
Deep incremental hashing has become a subject of considerable interest due to its capability to learn hash codes in an incremental manner, eliminating the need to generate codes for classes that have already been learned. However, accommodating more classes requires longer hash codes, and regenerating database codes becomes inevitable when code expansion is required. In this paper, we present a unified deep hash framework that can simultaneously learn new classes and increase hash code capacity. Specifically, we design a triple-channel asymmetric framework to optimize a new CNN model with a target code length and a code projection matrix. This enables us to directly generate hash codes for new images, and efficiently generate expanded hash codes for original database images from the old ones with the learned projection matrix. Meanwhile, we propose a pairwise-label-based incremental similarity-preserving loss to optimize the new CNN model, which can incrementally preserve new similarities while maintaining the old ones. Additionally, we design a double-end quantization loss to reduce the quantization error from new and original query images. As a result, our method efficiently embeds both new and original similarities into the expanded hash codes, while keeping the original database codes unchanged. We conduct extensive experiments on three widely-used image retrieval benchmarks, demonstrating that our method can significantly reduce the time required to expand existing database codes, while maintaining state-of-the-art retrieval performance.
Hierarchy is an important and commonly observed topological property in real-world graphs that indicate the relationships between supervisors and subordinates or the organizational behavior of human groups. As hierarchy is introduced as a new inductive bias into the Graph Neural Networks (GNNs) in various tasks, it implies latent topological relations for attackers to improve their inference attack performance, leading to serious privacy leakage issues. In addition, existing privacy-preserving frameworks suffer from reduced protection ability in hierarchical propagation due to the deficiency of adaptive upper-bound estimation of the hierarchical perturbation boundary. It is of great urgency to effectively leverage the hierarchical property of data while satisfying privacy guarantees. To solve the problem, we propose the Poincar\'e Differential Privacy framework, named PoinDP, to protect the hierarchy-aware graph embedding based on hyperbolic geometry. Specifically, PoinDP first learns the hierarchy weights for each entity based on the Poincar\'e model in hyperbolic space. Then, the Personalized Hierarchy-aware Sensitivity is designed to measure the sensitivity of the hierarchical structure and adaptively allocate the privacy protection strength. Besides, Hyperbolic Gaussian Mechanism (HGM) is proposed to extend the Gaussian mechanism in Euclidean space to hyperbolic space to realize random perturbations that satisfy differential privacy under the hyperbolic space metric. Extensive experiment results on five real-world datasets demonstrate the proposed PoinDP’s advantages of effective privacy protection while maintaining good performance on the node classification task.
Multimodal sarcasm detection, aiming to detect the ironic sentiment within multimodal social data, has gained substantial popularity in both the natural language processing and computer vision communities. Recently, graph-based studies by drawing sentimental relations to detect multimodal sarcasm have made notable advancements. However, they have neglected exploiting graph-based global semantic congruity from existing instances to facilitate the prediction, which ultimately hinders the model's performance. In this paper, we introduce a new inference paradigm that leverages global graph-based semantic awareness to handle this task. Firstly, we construct fine-grained multimodal graphs for each instance and integrate them into semantic space to draw graph-based relations. During inference, we leverage global semantic congruity to retrieve k-nearest neighbor instances in semantic space as references for voting on the final prediction. To enhance the semantic correlation of representation in semantic space, we also introduce label-aware graph contrastive learning to further improve the performance. Experimental results demonstrate that our model achieves state-of-the-art (SOTA) performance in multimodal sarcasm detection. The code will be available at https://github.com/upccpu/G2SAM.
Domain adaptation has become an attractive learning paradigm, as it can leverage source domains with rich labels to deal with classification tasks in an unlabeled target domain. A few recent studies develop domain adaptation approaches for graph-structured data. In the case of node classification task, current domain adaptation methods only focus on the closed-set setting, where source and target domains share the same label space. A more practical assumption is that the target domain may contain new classes that are not included in the source domain. Therefore, in this paper, we introduce a novel and challenging problem for graphs, i.e., open-set domain adaptive node classification, and propose a new approach to solve it. Specifically, we develop an algorithm for efficient knowledge transfer from a labeled source graph to an unlabeled target graph under a separate domain alignment (SDA) strategy, in order to learn discriminative feature representations for the target graph. Our goal is to not only correctly classify target nodes into the known classes, but also classify unseen types of nodes into an unknown class. Experimental results on real-world datasets show that our method outperforms existing methods on graph domain adaptation.
Deciphering Compatibility Relationships with Textual Descriptions via Extraction and Explanation
PDF ↗Understanding and accurately explaining compatibility relationships between fashion items is a challenging problem in the burgeoning domain of AI-driven outfit recommendations. Present models, while making strides in this area, still occasionally fall short, offering explanations that can be elementary and repetitive. This work aims to address these shortcomings by introducing the Pair Fashion Explanation (PFE) dataset, a unique resource that has been curated to illuminate these compatibility relationships. Furthermore, we propose an innovative two stage pipeline model that leverages this dataset. This fine-tuning allows the model to generate explanations that convey the compatibility relationships between items. Our experiments showcase the model's potential in crafting descriptions that are knowledgeable, aligned with ground-truth matching correlations, and that produce understandable and informative descriptions, as assessed by both automatic metrics and human evaluation. Our code and data are released at https://github.com/wangyu-ustc/PairFashionExplanation.
Existing cold-start recommendation methods often adopt item-level alignment strategies to align the content feature and the collaborative feature of warm items for model training, however, cold items in the test stage have no historical interactions with users to obtain the collaborative feature. These existing models ignore the aforementioned condition of cold items in the training stage, resulting in the performance limitation. In this paper, we propose a preference aware dual contrastive learning based recommendation model (PAD-CLRec), where the user preference is explored to take into account the condition of cold items for feature alignment. Here, the user preference is obtained by aggregating a group of collaborative feature of the warm items in the user's purchase records. Then, a group-level alignment between the user preference and the item's content feature can be realized via a proposed preference aware contrastive function for enhancing cold-item recommendation. In addition, a joint objective function is introduced to achieve a better trade-off between the recommendation performance of warm items and cold items from both item-level and group-level perspectives, yielding better overall recommendation performance. Extensive experiments are conducted to demonstrate the effectiveness of the proposed method, and the results show the superiority of our method, as compared with the state-of-the-arts.
Multi-modal entity alignment (MMEA) aims to identify equivalent entities between two multi-modal knowledge graphs for integration. Unfortunately, prior arts have attempted to improve the interaction and fusion of multi-modal information, which have overlooked the influence of modal-specific noise and the usage of labeled and unlabeled data in semi-supervised settings. In this work, we introduce a Pseudo-label Calibration Multi-modal Entity Alignment (PCMEA) in a semi-supervised way. Specifically, in order to generate holistic entity representations, we first devise various embedding modules and attention mechanisms to extract visual, structural, relational, and attribute features. Different from the prior direct fusion methods, we next propose to exploit mutual information maximization to filter the modal-specific noise and to augment modal-invariant commonality. Then, we combine pseudo-label calibration with momentum-based contrastive learning to make full use of the labeled and unlabeled data, which improves the quality of pseudo-label and pulls aligned entities closer. Finally, extensive experiments on two MMEA datasets demonstrate the effectiveness of our PCMEA, which yields state-of-the-art performance.
Designed to establish potential relations and distill high-order representations, graph-based recommendation systems continue to reveal promising results by jointly modeling ratings and reviews. However, existing studies capture simple review relations, failing to (1) completely explore hidden connections between users (or items), (2) filter out redundant information derived from reviews, and (3) model the behavioral association between rating and review interactions. To address these challenges, we propose a review-enhanced hierarchical contrastive learning, namely ReHCL. First, ReHCL constructs topic and semantic graphs to fully mine review relations from different views. Moreover, a cross-view graph contrastive learning is used to achieve enhancement of node representations and extract useful review knowledge. Meanwhile, we design a neighbor-based positive sampling to capture the graph-structured similarity between topic and semantic views, further performing efficient contrast and reducing redundant noise. Next, we propose a cross-modal contrastive learning to match the rating and review representations, by exploring the association between ratings and reviews. Lastly, these two contrastive learning modes form a hierarchical contrastive learning task, which is applied to enhance the final recommendation task. Extensive experiments verify the superiority of ReHCL compared with state-of-the-arts.