Cultural context profoundly shapes how people interpret online content, yet vision–language models (VLMs) remain predominantly trained through Western or English-centric lenses. This limits their fairness and cross-cultural robustness in tasks like hateful meme detection. We introduce a systematic evaluation framework designed to diagnose and quantify the cross-cultural robustness of state-of-the-art VLMs across multilingual meme datasets, analyzing three axes: (i) learning strategy (zero-shot vs. one-shot), (ii) prompting language (native vs. English), and (iii) translation effects on meaning and detection. Results show that the common ''translate-then-detect'' approach deteriorate performance, while culturally aligned interventions — native-language prompting and one-shot learning — significantly enhance detection. Our findings reveal systematic convergence toward Western safety norms and provide actionable strategies to mitigate such bias, guiding the design of globally robust multimodal moderation systems.
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Popularity bias is a pervasive challenge in recommender systems, where a few popular items dominate attention while the majority of less popular items remain underexposed. This imbalance can reduce recommendation quality and lead to unfair item exposure. Although existing mitigation methods address this issue to some extent, they often lack transparency in how they operate. In this paper, we propose a post-hoc approach, PopSteer, that leverages a Sparse Autoencoder (SAE) to both interpret and mitigate popularity bias in recommendation models. The SAE is trained to replicate a trained model's behavior while enabling neuron-level interpretability. By introducing synthetic users with strong preferences for either popular or unpopular items, we identify neurons encoding popularity signals through their activation patterns. We then steer recommendations by adjusting the activations of the most biased neurons. Experiments on three public datasets with a sequential recommendation model demonstrate that PopSteer significantly enhances fairness with minimal impact on accuracy, while providing interpretable insights and fine-grained control over the fairness–accuracy trade-off.
Large Language Models (LLMs) have revolutionized Recommender Systems (RS) through advanced generative user modeling. However, LLM-based RS (LLM-RS) often inadvertently perpetuates bias present in the training data, leading to severe fairness issues. Addressing these fairness problems in LLM-RS faces two significant challenges. 1) Existing debiasing methods, designed for specific bias types, lack the generality to handle diverse or emerging biases in real-world applications. 2) Debiasing methods relying on retraining are computationally infeasible given the massive parameter scale of LLMs. To overcome these challenges, we propose FUDLR (Fast Unified Debiasing for LLM-RS). The core idea is to reformulate the debiasing problem as an efficient machine unlearning task with two stages. First, FUDLR identifies bias-inducing samples to unlearn through a novel bias-agnostic mask, optimized to balance fairness improvement with accuracy preservation. Its bias-agnostic design allows adaptability to various or co-existing biases simply by incorporating different fairness metrics. Second, FUDLR performs efficient debiasing by estimating and removing the influence of identified samples on model parameters. Extensive experiments demonstrate that FUDLR effectively and efficiently improves fairness while preserving recommendation accuracy, offering a practical path toward socially responsible LLM-RS. The code and data are available at https://github.com/JinLi-i/FUDLR.
Graph unlearning has emerged as a critical mechanism for supporting sustainable and privacy-preserving social networks, enabling models to remove the influence of deleted nodes and thereby better safeguard user information. However, we observe that existing graph unlearning techniques insufficiently protect sensitive attributes, often leading to degraded algorithmic fairness compared with traditional graph learning methods. To address this gap, we introduce FairGU, a fairness-aware graph unlearning framework designed to preserve both utility and fairness during the unlearning process. FairGU integrates a dedicated fairness-aware module with effective data protection strategies, ensuring that sensitive attributes are neither inadvertently amplified nor structurally exposed when nodes are removed. Through extensive experiments on multiple real-world datasets, we demonstrate that FairGU consistently outperforms state-of-the-art graph unlearning methods and fairness-enhanced graph learning baselines in terms of both accuracy and fairness metrics. Our findings highlight a previously overlooked risk in current unlearning practices and establish FairGU as a robust and equitable solution for the next generation of socially sustainable networked systems. The codes are available at https://github.com/LuoRenqiang/FairGU.
Large Language Models (LLMs) are increasingly used for toxicity assessment in online moderation systems, where fairness across demographic groups is essential for equitable treatment. However, LLMs often produce inconsistent toxicity judgements for subtle expressions, particularly those involving implicit hate speech, revealing underlying biases that are difficult to correct through standard training. This raises a key question that existing approaches often overlook: when should corrective mechanisms be invoked to ensure fair and reliable assessments? To address this, we propose FairToT, an inference-time framework that enhances LLM fairness through prompt-guided toxicity assessment. FairToT identifies cases where demographic-related variation is likely to occur and determines when additional assessment should be applied. In addition, we introduce two interpretable fairness indicators that detect such cases and improve inference consistency without modifying model parameters. Experiments on benchmark datasets show that FairToT reduces group-level disparities while maintaining stable and reliable toxicity predictions, demonstrating that inference-time refinement offers an effective and practical approach for fairness improvement in LLM-based toxicity assessment systems. The source code can be found at https://aisuko.github.io/fair-tot/.
In the rapidly evolving web-based financial ecosystem where digital banking services become critical infrastructure for underserved communities, credit card fraud disproportionately affects vulnerable populations relying on financial platforms. However, previous studies overlook extreme data scarcity conditions, particularly at small-to-medium web banks that serve as crucial gateways for vulnerable communities. This paper addresses the fundamental challenge of building inclusive and secure financial systems operable at true web scale. To overcome this deficiency, we propose a novel web-based fairness-aware federated fraud detection model, CLARF, which utilizes the designed privacy-enhanced representation fusion and fraud-aware contrastive learning modules to enhance detection performance under conditions of data scarcity and label imbalance. Furthermore, current federated fraud detection systems critically neglect vulnerability to backdoor attacks, where malicious actors can implant hidden triggers during model aggregation, compromising system integrity. We propose a novel dynamic web Min-Max adversarial game framework where attackers employ hybrid multi-stage reinforcement learning with multi-dimensional reward mechanisms to dynamically evolve triggers that achieve excellent tradeoff between stealthiness and effectiveness. Defender adapts a closed-loop Selection-Evaluation-Suppression framework where high-reliability clients are selected via Fisher information to carry out reverse trigger engineering. Then clients' confidence scores are calculated as weights to minimize Attack Success Rate (ASR) during aggregation. Extensive experiments on six financial fraud datasets demonstrate the superiority of CLARF model and Min-Max adversarial game paradigm compared with multiple SOTA models.
Online financial services constitute an essential component of contemporary web ecosystems, yet their openness introduces substantial exposure to fraud that harms vulnerable users and weakens trust in digital finance. Such threats have become a significant web harm that erodes societal fairness and affects the well-being of online communities. However, existing detection methods based on graph neural networks (GNNs) struggle with two persistent challenges: (1) long-tailed data distributions, which obscure rare but critical fraudulent cases, and (2) fraud camouflage, where malicious transactions mimic benign behaviors to evade detection. To fill these gaps, we propose HIMVH, a Hippocampus-Inspired Multi-View Hypergraph learning model for web finance fraud detection. Specifically, drawing inspiration from the scene conflict monitoring role of the hippocampus, we design a cross-view inconsistency perception module that captures subtle discrepancies and behavioral heterogeneity across multiple transaction views. This module enables the model to identify subtle cross-view conflicts for detecting online camouflaged fraudulent behaviors. Furthermore, inspired by the match-mismatch novelty detection mechanism of the CA1 region, we introduce a novelty-aware hypergraph learning module that measures feature deviations from neighborhood expectations and adaptively reweights messages, thereby enhancing sensitivity to online rare fraud patterns in the long-tailed settings. Extensive experiments on six web-based financial fraud datasets demonstrate that HIMVH achieves 6.42% improvement in AUC, 9.74% in F1 and 39.14% in AP on average over 15 SOTA models.
For web platforms facing regulatory scrutiny---from content moderation to ad delivery and recommendations---fairness audits routinely disagree due to metric choice, subgroup granularity, sampling variance, and dataset shift. Point estimates yield brittle pass/fail narratives that are hard to defend in governance contexts. We propose a Bayesian audit-of-audits that pools heterogeneous audits---count-based and metric-only---into interval-valued fairness claims with explicit uncertainty and policy-risk tables aligned to practitioner thresholds. The framework unifies classification and exposure metrics, enforces consistency across coarse and intersectional group definitions via soft coherence constraints, and quantifies the Value-of-Information of prospective audits. We also provide heterogeneity diagnostics and leave-one-audit-out sensitivities. Across a synthetic Audit Zoo, a content-moderation case study on CivilComments--WILDS, and an ad-delivery simulation, our meta-evaluator attains near-nominal coverage with narrower intervals and fewer decision flips than per-audit baselines, while integrating partial-information audits.
Foundation models for tabular data, such as the Tabular Prior-data Fitted Network (TabPFN), are pre-trained on a massive number of synthetic datasets generated by structural causal models (SCM). They leverage in-context learning to offer high predictive accuracy in real-world tasks. However, the fairness properties of these foundational models, which incorporate ideas from causal reasoning during pre-training, remain underexplored. In this work, we conduct a comprehensive empirical evaluation of TabPFN and its fine-tuned variants, assessing predictive performance, fairness, and robustness across varying dataset sizes and distributional shifts. Our results reveal that while TabPFN achieves stronger predictive accuracy compared to baselines and exhibits robustness to spurious correlations, improvements in fairness are moderate and inconsistent, particularly under missing-not-at-random (MNAR) covariate shifts. These findings suggest that the causal pre-training in TabPFN is helpful but insufficient for algorithmic fairness, highlighting implications for deploying TabPFN (and similar) models in practice and the need for further fairness interventions.
Perceived trustworthiness underpins how users navigate online information, yet it remains unclear whether large language models (LLMs), increasingly embedded in search, recommendation, and conversational systems, represent this construct in psychologically coherent ways. We analyze how instruction-tuned LLMs (Llama 3.1 8B, Qwen 2.5 7B, Mistral 7B) encode perceived trustworthiness in web-like narratives using the PEACE-Reviews dataset annotated for cognitive appraisals, emotions, and behavioral intentions. Across models, systematic layer- and head-level activation differences distinguish high- from low-trust texts, revealing that trust cues are implicitly encoded during pretraining. Probing analyses show linearly decodable trust signals and fine-tuning effects that refine rather than restructure these representations. Strongest associations emerge with appraisals of fairness, certainty, and accountability-self– dimensions central to human trust formation online. These findings suggest that modern LLMs internalize psychologically grounded trust signals without explicit supervision, offering a representational foundation for designing credible, transparent, and trustworthy AI systems in the web ecosystem. Code and appendix are available at: https://github.com/GerardYeo/TrustworthinessLLM.
Tabular Foundation Models (TFMs) have recently shown strong in-context learning capabilities on structured data, achieving zero-shot performance comparable to traditional machine learning methods. We find that zero-shot TFMs already achieve strong performance, while the benefits of fine-tuning are highly model- and data-dependent. Meta-learning and PEFT provide moderate gains under specific conditions, whereas full supervised fine-tuning often reduces accuracy or calibration quality. This work presents the first comprehensive study of fine-tuning in TFMs across benchmarks including TALENT, OpenML-CC18, and TabZilla. We compare zero-shot, meta-learning, supervised (SFT), and parameter-efficient (PEFT) approaches, analyzing how dataset factors such as imbalance, size, and dimensionality affect outcomes. Our findings cover performance, calibration, and fairness, offering practical guidelines on when fine-tuning is most beneficial and its limitations.
Urban region profiling, the task of characterizing geographical areas, is crucial for urban planning and resource allocation. However, existing research in this domain faces two significant limitations. First, most methods are confined to single-task prediction, failing to capture the interconnected, multi-faceted nature of urban environments where numerous indicators are deeply correlated. Second, the field lacks a standardized experimental benchmark, which severely impedes fair comparison and reproducible progress. To address these challenges, we first establish a comprehensive benchmark for multi-task urban region profiling, featuring multi-modal features and a diverse set of strong baselines to ensure a fair and rigorous evaluation environment. Concurrently, we propose UrbanMoE, the first sparse multi-modal, multi-expert framework specifically architected to solve the multi-task challenge. Leveraging a sparse Mixture-of-Experts architecture, it dynamically routes multi-modal features to specialized sub-networks, enabling the simultaneous prediction of diverse urban indicators. We conduct extensive experiments on three real-world datasets within our benchmark, where UrbanMoE consistently demonstrates superior performance over all baselines. Further in-depth analysis validates the efficacy and efficiency of our approach, setting a new state-of-the-art and providing the community with a valuable tool for future research in urban analytics.
Cross-domain recommendation (CDR) offers an effective strategy for improving recommendation quality in a target domain by leveraging auxiliary signals from source domains. Nonetheless, emerging evidence shows that CDR can inadvertently heighten group-level unfairness. In this work, we conduct a comprehensive theoretical and empirical analysis to uncover why these fairness issues arise. Specifically, we identify two key challenges: (i) Cross-Domain Disparity Transfer, wherein existing group-level disparities in the source domain are systematically propagated to the target domain; and (ii) Unfairness from Cross-Domain Information Gain, where the benefits derived from cross-domain knowledge are unevenly allocated among distinct groups. To address these two challenges, we propose a Cross-Domain Fairness Augmentation (CDFA) framework composed of two key components. Firstly, it mitigates cross-domain disparity transfer by adaptively integrating unlabeled data to equilibrate the informativeness of training signals across groups. Secondly, it redistributes cross-domain information gains via an information-theoretic approach to ensure equitable benefit allocation across groups. Extensive experiments on multiple datasets and baselines demonstrate that our framework significantly reduces unfairness in CDR without sacrificing overall recommendation performance, while even enhancing it. Our source code is publicly available at https://github.com/weixinchen98/CDFA.
Large language models (LLMs), owing to their extensive open-domain knowledge and semantic reasoning capabilities, have been increasingly integrated into recommender systems (RS). However, a substantial gap remains between the pre-training objectives of LLMs and the specific requirements of recommendation tasks. To address this gap, supervised fine-tuning (SFT) is commonly performed on specially curated recommendation datasets to further enhance their predictive ability. Despite its success, SFT exhibits a critical limitation: it induces Context Bias, whereby the model over-relies on auxiliary tokens—such as task descriptions and prefix-generated tokens—while underutilizing core user interaction tokens that encode user-specific preferences. This bias not only undermines recommendation accuracy but also raises unfairness concerns. To address this issue, we propose Group Distributionally Robust Optimization-based Tuning (GDRT), a novel fine-tuning paradigm that enforces consistent model performance across token groups with varying degrees of relevance to auxiliary tokens. By adaptively upweighting underperforming groups, typically those weakly correlated with auxiliary tokens, GDRT shifts the model's attention from superficial auxiliary cues to informative user interaction tokens, thereby mitigating context bias. Extensive experiments conducted on three public datasets demonstrate that GDRT effectively mitigates context bias, yielding substantial improvements in recommendation accuracy (with an average NDCG@10 gain of 24.29%) and significantly enhancing recommendation fairness. The code is available at https://github.com/WANGBohaO-jpg/GDRT.
Large-scale online marketplaces and recommender systems are crucial technological foundations for the development of e-commerce. In industrial recommender systems, features play a vital role as they carry essential information for downstream models. Accurate estimation of feature importance is critical, as it helps identify the most useful feature subsets from thousands of candidates for online services. Such a selection enables optimization of online performance while reducing computational burden. To address the feature selection challenges in deep learning, trainable gate-based and sensitivity-based methods have been proposed and proven effective in the industry. However, by analyzing real-world examples, we identified three bias issues that cause feature importance estimation to rely on partial model layers, samples, or gradients, ultimately leading to inaccurate feature importance estimates. We refer to these biases as layer bias, baseline bias, and approximation bias. To mitigate these biases, we propose FairFS, a fair and accurate feature selection algorithm. On one hand, FairFS directly regularizes feature importance estimation across all non-linear transformational layers to avoid layer bias. On the other hand, it employs a smooth baseline feature close to the classifier's decision boundary and an aggregated approximation method to mitigate bias issues. Extensive experiments demonstrate how FairFS mitigates these three biases and achieves state-of-the-art feature selection results.
High-quality GPS trajectories are essential for location-based web services and smart city applications, including navigation, ride-sharing and delivery. However, due to low sampling rates and limited infrastructure coverage during data collection, real-world trajectories are often sparse and feature unevenly distributed location points. Recovering these trajectories into dense and continuous forms is essential but challenging, given their complex and irregular spatio-temporal patterns. In this paper, we introduce a novel diffusion model for TRA jectory rEC overy named TRACE, which reconstruct dense and continuous trajectories from sparse and incomplete inputs. At the core of TRACE, we propose a State Propagation Diffusion Model (SPDM), which integrates a novel memory mechanism, so that during the denoising process, TRACE can retain and leverage intermediate results from previous steps to effectively reconstruct those hard-to-recover trajectory segments. Extensive experiments on multiple real-world datasets show that TRACE outperforms the state-of-the-art, offering >26% accuracy improvement without significant inference overhead. Our work strengthens the foundation for mobile and web-connected location services, advancing the quality and fairness of data-driven urban applications. Code is available at:~ https://github.com/JinmingWang/TRACE
In real-world web applications, especially those involving sensor networks and Internet of Things (IoT) devices, time series data are often incomplete due to network delays, device failures or logging constraints. Such missing data can severely affect downstream tasks including anomaly detection, recommendation, and A/B testing, making imputation a critical step for reliable web analytics. Diffusion models have recently achieved strong performance for time series imputation. As relevant research progresses, the spectral nature of time series has received increasing attention. However, most ''frequency-aware'' diffusion variants modify either the input or network architecture, but the variance schedule in the forward process remains unchanged, injecting noise with the same variance into every frequency bin. This limitation prevents diffusion from adapting to real data, where spectral energy varies irregularly across frequencies rather than following a simple high–low split. To address these issues, we propose Frequency-Shaped Diffusion (FSDI), which replaces the uniform variance schedule with a data-driven schedule in the frequency domain. Frequency bin variances are estimated from the spectral energy distribution of the data, allocated as inverses of that energy, and then Parseval-calibrated so the total noise energy exactly matches standard diffusion, preserving training stability and ensuring fair comparison. Experiments on real-world datasets demonstrate that FSDI achieves state-of-the-art performance. All code have been made publicly at https://github.com/decisionintelligence/FSDI.